This is the expanded online companion to Chapter 10 of My Self-Publishing Manual. The printed book includes a shorter version of this chapter, but this special report gives you the extra book marketing ideas, sales strategies, promotional tools, visibility tactics, income opportunities, and “golden nuggets” that couldn’t all fit inside the book. Use it as your author marketing field manual when you’re ready to sell more books, attract more attention, and turn your book into a bigger business opportunity.

What is the purpose of an “interview me” web page? Simply, to help get you interviewed faster with an “interview me” page on your website. By having this page ready to go, you can easily reach out to dozens of shows to interview you knowing their host/producer will be pleased to know you’re organized and ready to go at a moment’s notice.

Here’s a simple question. Is your website up to date? Current? Mobile friendly? Here’s a quick list to run down in order to find out how your site should be looking, functioning, etc. Make notes of what needs attention on your site as you run down the list ...

Well? Are you getting interviewed? Yes? No? Soon? Either way, not to worry. This special report is for you if you need to get interviewed, want to get interviewed and so much more as it relates to getting interviewed.

What are sample video interviews? These are videos with you in them giving either a real interview or just a sample one to help impress future show hosts to interview you based on what they saw and heard in those video interviews.

EXACTLY! Where IS your book? Have you thought about writing a book? Do you know where or how to start writing a book? Well, let's get you started ... because the longer your ideas stay trapped in your head, the longer your future readers have to wait for what only you can write.

How would you like to be able to write a book in ONE WEEKEND or a WEEK or 2 WEEKS or 30 DAYS? That's how I like to write books these days. Would you like to learn how to write a book. "REALLY FAST?" Let's discuss how it's done ...

There are so many reasons for you to get on video! For starters, high-level exposure above and beyond other marketing methods (i.e., video is seen by millions of people today in seconds) …

There are so many reasons for you to get on video! For starters, high-level exposure above and beyond other marketing methods (i.e., video is seen by millions of people today in seconds) …

Don’t know how to write your first (or next) book? Do you have articles you wrote? Can you write an article? How about writing a number of articles or take your articles and bundling them into a book?

Did you write a book? Have you given thought to recording it? You should. Audio book sales are so popular today and offer more profit margin than most paperbacks and have even more value than eBooks. The financial advantage should motivate you to record your book or have it recorded. Now, of course, these questions will ...

What are video messages? Video messages are 3-5 minute videos that you record with your phone or a digital video camera where you talk pretty much about anything you want, such as ...

So, what are your plans to use and maximize video as part of your marketing efforts to get the word out about you and what you do, have to say or offer? Given it any thought? Are you doing it right now? To what degree? A little? Somewhat? A lot?

What are YouTube video "Shorts?" Video "Shorts" are vertical videos that are less than one minute in length that you upload into your YouTube account. They're uploaded via the YouTube app, preferably, and are seen by thousands of people in a short period of time! YouTube Shorts are YouTube's version of Instagram Reels or quick TikTok videos. If you want more views on your YouTube channel, then start doing Shorts like I am!!!

Where is it and why do you need one? Well, let’s first start with WHAT is a video tour? Simply, a video tour is a virtual tour of your website, for example, that walks people around showing them where to find things (on your website), how to navigate it to get to certain key areas you think visitors or members might want/need to know about, etc.

Video tutorials are videos that help train, guide, educate, inform and show visitors to your website how to do something, where to go, what to do, etc. Some good uses for video tutorials would be how to use certain software programs or how to do something on the computer or use an online service tool, etc.

A video trailer is a short 1-2 minute video, usually with YOU in it that describes what your (website) visitor is about to experience. or you could make a video trailer for an online course you want to offer or a book you have for sale. You could create a video trailer specifically created to attract a specific audience to showcase who you are and what you have to offer.

Good question, eh? We should all revisit our photos every 3-6 months. Not that we have to replace the ones that are up there, but perhaps to add a few new ones to add some variety to the ones that are already up there. Another great idea is to ...

When it comes to writing a book, many people don’t know where to start, how to start and the actual aspect of writing a whole book isn’t something they’re even comfortable with or would like to do. No worries, that’s where a ghostwriter comes in. Someone who will write your book for you.

If you’re in business for yourself, selling products/services, you know how important it is to provide excellent customer care and support. You also know if you don’t, you might not be in business very long. We all know good news travels fast … well, bad news travels faster! Here are a number of customer care and support ideas you can implement immediately to provide your clients with the kind of support and service they deserve!

If you know HOW TO do something really well, why not get paid to share that know-how with others in the form of a book, which can then be spun into different income streams? Great, I knew you’d like the idea! The reason why I say book, first, is because it’s from the book you write the script for your audio book (product), your online/offline course (product) and the option to consult others (service) and your expertise that appeals to prospective buyers of what you have to sell.

Do you know how to do something well that could help others in business or life? Why not write a book that explains the exact steps to accomplish “X” and put those steps in checklist form? Plenty of checklist books exist, but what’s missing is … YOURS! I wrote My Checklists book based on business, marketing, websites, book writing, audio recording, and other tasks I use regularly. What do you know how to do that you could write your own checklists book?

This one is interesting because many of my friends and clients wrote either a business self-help book geared towards helping people in some business-related aspect or they wrote a personal development / personal growth, self-help book. The reason I bring this up is because for those friends and clients of mine who wrote ONLY business-related books, I said to them, “Where is your personal growth and development book?”

Have you ever had a lot of questions about a topic but didn’t know where to find clear answers? Sure, you could search online, but what if one book answered the top 20–100 questions about that subject? That’s the purpose of an F.A.Q. book — a book built to answer people’s most common curiosities, concerns, and questions in one helpful place.

This type of book is smaller than your regular sized book (i.e., 5.5″ x 8.5″, 6″ x 9″, 8.5″ x 11″, etc.). From the illustration below, you can tell how small it is compared to an 8.5″ x 8.5″ book … Small books like this have several great advantages the bigger books don’t have. For example, ...

This type of book could possibly be the fastest book you write. I’ll tell you why. I had a friend who expressed an interest in writing a third book. I helped her with her first one and co-wrote her second one, 51+ Networking Tactics. Well, I had an idea that I ran by her and she liked my suggestion, which was to write the kind of book she could give to potential clients of her coaching business.

Similar to a book filled with regrets, how about mistakes? I was at a networking event with a friend when we decided to co-write a book on the mistakes people make when networking. Why? I had already written two books on networking and when we attended this particular event, we both noticed people making all kinds of (networking) mistakes. So, we started taking notes and then wrote a book about the mistakes people make when they network with others.

Webinars are “seminars” that are created to play on the Web. They can run anywhere between 15 minutes and 5 hours in length. It’s all up to you as to how long they’ll run and what you’ll talk about in them.

How do you think you should go about conducting your free coaching/consulting sessions with prospective clients? IF you offer them at all? Well, check this out. This comes right out of my book, Rich Coach Broke Coach when it comes to working with potential clients.

How do you think you should go about conducting your free coaching/consulting sessions with prospective clients? IF you offer them at all? Well, check this out. This comes right out of my book, Rich Coach Broke Coach when it comes to working with potential clients.

While most coaches (and other business owners) dread the idea of marketing their own coaching and consulting services to others, they really don’t understand how simple that task really is. I came up with an acronym for marketing (to find new clients) that I think nails it! I call it R.A.S.T.O. Here's why ...

Do you love to cook as I do? Do people praise you for the food you make or the beverages you whip up? Have you ever thought about creating a cookbook? It’s actually easier than it sounds. While I did help a client design her cookbook years ago, I never created one of my own, let alone in full color.

I’ll keep this report brief, because there really is no beating around the bush. Where is your eBook? If you don’t have one, why not? If you do have one, great! Where’s your second, third and fourth eBook? HAHA Seriously, if you have a book or an audio book, why not convert it into an eBook that you can sell online for extra money? When it comes to eBooks, you have a few options as to how you’ll deliver your content to your intended audiences ...

I’ll keep this report brief, because there really is no beating around the bush. Where is your eBook? If you don’t have one, why not? If you do have one, great! Where’s your second, third and fourth eBook? HAHA Seriously, if you have a book or an audio book, why not convert it into an eBook that you can sell online for extra money? When it comes to eBooks, you have a few options as to how you’ll deliver your content to your intended audiences ...

A journal book is the kind of book you give (or sell) to clients as part of a coaching or an accountability program. These programs are usually setup to help make sure clients are making the progress they desire towards their goals or documenting when they slip or just to document the good/bad that goes on in their lives for reflection or discussion with you later if you wish. I’m calling it a JOURNAL book because we all know what journals are and what they’re typically used for.

Do you have a high-ticket product, service, seminar or other offer to promote and sell? Why not write a book detailing what that product, service, seminar or offer is all about? This type of book can be used in all sorts of ways to attract and secure new buyers to your market.

Online courses let you package your knowledge, experience, and lessons into something people can learn from anytime. Instead of teaching the same thing repeatedly one-on-one, you can create a course once and let people access it on demand — even while you’re sleeping. You can host it on a course platform or through your own website with the right software and checkout setup.

So, what exactly is an online course?

A speaker one-sheet is typically a 2-page PDF file that showcases your speaker services to potential clients who would like to book you to speak at their next event. Speaker one-sheets help event organizers and conference planners quickly learn ...