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Where Is Your Kindle eBook?
by Bart Smith
In today’s digital landscape, launching a message without an digital footprint means missing out on a massive global audience of hyper-focused readers. Whether you have already authored a physical self-help guide or are completely new to the publishing world, ignoring the electronic marketplace is a massive missed opportunity for your brand.
In my article, "WHERE IS YOUR KINDLE EBOOK?", I dive into why a digital version of your book is not just an optional formatting choice, but a fundamental requirement for building authority and scaling your impact. When it comes to eBooks, you have a few options as to how you’ll deliver your content to your intended audiences:
KINDLE: This is a no-brainer if your document is ready to be converted into Kindle format and submitted to the Kindle eBook store on Amazon.com. Once you create your KDP.com account, and format your eBook for Kindle, upload it along with a front cover, slap a price tag on it and start promoting it for sale. You’ll make 70% on all sales if it’s priced between $.99 and $9.99 and approximately 30% if it’s priced over that. So, if your content is valued at more than $10 and you want to deliver it in digital format, consider hosting your content on your website and then keeping ALL of the profits!
MEMBERSHIP WEBSITE: That’s what I like to do sometimes. I’ve converted all my books before into web pages that were protected behind a membership wall. I like this method for a number of reasons — I KNOW WHO MY CUSTOMERS ARE who buys (access to) my eBook. The money is in your list, remember? So, if someone comes to my website, buys my eBook, I know who they are. With Kindle and Smashwords, you DON’T. That’s a drag. I can also bundle the eBook and the audio in one price for sale and deliver both from MY WEBSITE! That helps me to drive traffic to my website for my benefit. I also keep all the profits and all the control of my published work and can make changes to my books instantly. No need to get approved by some tech staff member at one of the eBook websites.
PDF DOWNLOAD: Maybe your content can be simply converted to a PDF document and then delivered to the customer after he/she purchases it. Your PDF could be attached to an autoresponder that delivers a link to a download page. Once purchased, the customer clicks on that link, is taken to that download page and BAM! They got your PDF eBook on their computer and they’re already reading it.
ALL OF THE ABOVE (OR COMBINATION): Why not institute all of the above options and profit in all ways across the board?
So, if you've already written and published a paperback book, why not take that next step and turn it into a Kindle eBook? You've already done most of the hard work! With tools like Amazon's Kindle Direct Publishing (KDP), you can make your book available to readers around the world who prefer reading on their phones, tablets, computers and Kindle devices. It's another way to expand your audience, build your credibility, promote your expertise and potentially generate additional income from work you've already completed. And once you've published your first Kindle eBook, don't stop there! Start thinking about your second, third and fourth. Every new eBook becomes another opportunity for readers to discover YOU, your books and everything else you have to offer. So, I'll ask you one more time ... WHERE IS YOUR KINDLE EBOOK?
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