BART SMITH OFFICIAL WEBSITE • AUTHOR • YOUTUBER • COOKIE BAKER • COOKBOOK CHEF • FUTURES TRADER
READ ONLINE
Why I Make The "World's Best" Chocolate Chip Cookie!
Wanna Try One? ... or do you want the recipe?
by Bart Smith
© 1988-2025 by BartSmith.com & BartsCookies.com
All Rights Reserved
PART 5
MONEY MONEY MONEY
AS IT RELATES TO MY CCC RECIPE
So, why is MONEY so important to be associated with the WORLD’S BEST CCC? For these very reasons:
5.1 → BOTH CHOCOLATE CHIP COOKIE (CCC) AND CHOCOLATE CHIP (CC) INDUSTRIES & MARKET ARE HUGE!$!$!
First, let’s establish how BIG these markets are, financially speaking, for chocolate chip cookies and chocolate chips so we can identify what I’m after:
THE MARKET for
CCCs is HUGE
✔ The global market for chocolate chip cookies was valued at $33 BILLION in 2023 and is expected to reach $45 BILLION by the end of 2030 with a CAGR of 6.5% during the forecast period 2024-2030. Wow, that’s a lot of dough, isn’t it?
✔ The market is made up of a great number of certain entities that contribute to the total production and accessibility of chocolate chip cookies for customers, such as suppliers, producers, home bakers, distributors, vendors and retailers.
✔ Chocolate chip cookies are the most popular cookie in the world, especially in the USA. In the USA, people consume SEVEN BILLION chocolate chip cookies every year. A recent survey found that 78% of Americans prefer chocolate chip cookies over any other type of cookie. That works out great for Bart’s (chocolate chip) cookies, doesn’t it?
✔ Chocolate chip cookies are widely loved for their classic flavor and comforting appeal, making them a staple in households, bakeries, cafes, supermarkets, convenient stores, independent retailers, online sales, and other establishments worldwide.
✔ Major players in the market focus on quality ingredients, and product innovation to maintain and expand their market share.
✔ The chocolate chip cookies market presents significant opportunities for growth, fueled by increasing consumer demand for indulgent yet convenient snacks.
THE MARKET for CHOCOLATE CHIPS (CC) is ALSO HUGE
✔ According to recent market research, the global chocolate chips and chunks market is currently valued at around $10 BILLION and is expected to grow at a CAGR (Compound Annual Growth Rate) of around 4.5% over the next few years, driven by factors like increasing demand for convenient baking ingredients, growing popularity of homemade baked goods, a global consumer base spanning households, bakeries, restaurants, and food manufacturers, and diverse flavor options in chocolate chips.
✔ Opportunities within the Chocolate Chips and Chunks Market, are driven by several different factors. Firstly, increasing consumer interest in baking and homemade confectionery presents a growing market for chocolate chip and chunk products, as individuals seek high-quality ingredients to elevate their culinary creations.
✔ What are some popular brands of chocolate chips sold in stores? Nestlé Toll House, Ghirardelli Chocolate, Company, Guittard Chocolate Company, Kirkland Signature, Baker's Corner, Good & Gather, Enjoy Life, Lily's … and others!
✔ Rising consumer preference for premium chocolate: Consumers are increasingly opting for high-quality chocolate chips with unique flavors and origins, contributing to market growth.
✔ eCommerce boom: Online grocery shopping has made it easier for consumers to access a wider variety of chocolate chips and chunks, boosting market reach.
✔ Innovation in chocolate chip varieties: Manufacturers are introducing new flavors like dark chocolate, milk chocolate with nuts, and specialty blends, catering to diverse consumer tastes.
✔ Certain health-conscious trends: Development of sugar-free, low-fat, and vegan chocolate chips are attracting health-conscious consumers.
MARKET SEGMENTATION
1. Chocolate type: Milk chocolate, dark chocolate, and white chocolate.
2. Chip size: Mini chips, standard chips, and large chunks.
3. Application: Baking (cookies, pies, brownies), with ice cream and chocolate syrup.
4. Regional variations: North America currently holds the largest market share due to high chocolate consumption, followed by Europe and Asia.
5. Competition: Major players in the market include Nestle, Hershey's, Mars, and Cargill, who are continuously innovating to maintain and grow their market position.
6. The Chocolate Chips and Chunks market is characterized by both established leaders and emerging players, all contributing to its growth through innovation, product diversification, and strategic partnerships.
So, there you have it, a quick peek into the chocolate chip cookie, chocolate chip and chocolate chunk markets, their size, their $USD value (which is $HUGE$ and in the $BILLIONS$), potential for growth (no sign of declining), where they’re sold and distributed (i.e., households, bakeries, supermarkets, convenience stores, cafes, independent retailers, online sales, and other establishments, etc.), and who loves chocolate chip cookies the most (Americans) living in the good ol’ USofA.
5.2 → WHAT’S MY ULTIMATE GOAL WITH MY CCC RECIPE IN CONJUNCTION WITH THIS $10+ BILLION MARKET FOR CHOCOLATE CHIP COOKIES & CHOCOLATE CHIPS???
Well, aside from just the fun and joy of watching people smile wide as they eat my chocolate chip cookies, I do have a financial goal I’m aspiring to go after. I mean, you don’t start a rock band with just the hopes of singing or playing your heart out to screaming fans night after night. No. You wanna get rich, while you’re at it, right? Oh, and the non-stop partying sounds like fun too. Check this out:
STEP #1
INTRODUCE my CCCs WITHOUT revealing my TOP SECRET CCC RECIPE to MILLIONS of people all across America FIRST ! This can be done via write-ups in online and offline magazines newspapers, via interviews on podcast shows, social media channels, TV shows, taste-a-thons all across America in every format, venue and way possible. Where there are eager mouths to try my CCCs, I shall go cookies in tow!
STEP #2
CONDUCT BART’S COOKIE TASTE-A-THONS where people can TRY THEM. I’ll bake 40-400 cookies for any taste-a-thon. I’ll show up, let folks try them, we’ll record their reactions live (and take photos) for evidence so the world can hear from hundreds, and eventually thousands of people, “Oh, these ARE good. Yes, this IS the best chocolate chip cookie I’ve ever had and … I’m a Mom saying that!” These taste-a-thons can be done in people’s homes, at their place of employment, various businesses, studios, non-profit agencies, hospitals, at any number of events or gatherings, even on television in studios all across America. The list where we can conduct cookie taste-a-thons literally goes on forever. No place is exempt from holding a BART’S COOKIE TASTE-A-THON event!
STEP #3
As people TASTE THEM → “DEMAND” will grow, naturally. “Where can I buy them? Can I have the recipe? I want more! How can I get more? Bart ruined me for other cookies. I only want Bart’s cookies now!” You can’t give people something (THAT GOOD) that they’ve come to like and not allow them to have, buy, order, eat MORE, right? Like any good product, you should always (A) test the market, (B) establish/create a demand, (C) increase that demand as far as you can before (D) you unleash the product to them in the widest way possible generating the most amount in sales, recognition and revenue. That’s how infomercials work. They (1) advertise first with their TV and other advertisements, (2) they collect the money from initial sales promising to ship the product in 4-6 weeks, THEN, (3) they make the product and (4) fulfill the orders. Everyone’s happy. Create the demand by introducing my CCCs (in baked/physical form) to the market at large which they can’t get access to quite yet; prime the market or consumer base on a MASS SCALE to want more; get them wanting more; then DELIVER the goods ALL AT ONCE to an ENTIRE MARKET of die-hard CCC consumers for mass profits and revenue! I know, it sounds sinister, but it’s business and when it comes to marketing, I always say, “Always leave your customers wanting more. Never leave them fully satisfied as you want them coming back for more and more.”
STEP #4
Since I can’t bake cookies for a million people at once, and since it would be extremely expensive to manufacture, bake and deliver that number of cookies to the marketplace to meet the demand physically speaking, the only (next best) solution is to OFFER UP MY CCC RECIPE TO THE MARKETPLACE in a way that (a) the masses can bake them whenever they want (i.e., serving those in their immediate circle of family, friends, neighbors, co-workers, gatherings, etc.).
STEP #5
This can only be done by REPLACING A CCC RECIPE on the back of ONE of the industry’s biggest retailers for chocolate chips. Remember, all CCC recipes on the back of all bags of chocolate chips are WRONG, WRONG, WRONG in my experience, not just opinion. They all look the same: flat like crackers and pancakes, burnt and undercooked. Mine don’t turn out that way EVER. In this way, the world gets my recipe when they purchase a bag of chocolate chips from the company who I land a unique arrangement with. In fact, for the first million bags of chocolate chips sold, you can’t even see the recipe on the back of the bag. Nope! Consumers will have to buy the bag and open it up to find my recipe INSIDE the bag. This is just for a little while (i.e., a gimmick) to encourage people to buy the bag of chips to find out the recipe. I’m sure it’ll get shared and posted on social media, but by then, it just encourages more people to do that one thing the chocolate chip company and I want = BUY A BAG OF CHIPS to make my CCC recipe! Soon after, my CCC recipe can finally go on the back of the bag. No biggie.
STEP #6
Once my proprietary CCC recipe is unleashed to the baking world at large, here’s what’s going to happen:
1. For the first 3-6 months, no one will bake any other CCC with another recipe. EVERYONE will want to test my CCC recipe out. So, that means a SURGE in product sales like flour, sugar, brown sugar, eggs, butter, etc. from anyone who’s ever made a CCC before.
2. Next, all those people who never thought they could ever bake a chocolate chip cookie in their life for fear of them turning out like pancakes, are now inspired to try to bake CCCs using MY PROVEN CCC RECIPE. That is a second type of surge in CCC ingredient sales and equipment sales, such as, cookie sheets, mixers, scoopers, etc.
3. Next, AFTER folks have tried (and loved) baking CCCs with my proprietary CCC recipe, 80% will NEVER return to the old way of baking CCCs again. Why? BECAUSE MY CCC BAKING METHOD is TOO FAST (Why would they want to return to the former, stupid way of baking their flat cookies?), requires only the basic and most ESSENTIAL INGREDIENTS (no need for vanilla pudding powder, cake flour, bread flour, or whatever), is PROVEN and folks LOVE THE TASTE my cookies have over ALL other past CCCs. This means? FAME for myself, my CCC recipe and my NAME (Bart Smith) is going to remain synonymous with CCCs forever. No longer will people be talking about Mrs. Fields or Famous Amos. Nope. They’ll go away like the dinosaurs. Moving forward, chocolate chip cookies will be synonymous with BART SMITH or BART’S COOKIES. “Oh, are these Bart’s cookies? Oh, I know they’re delicious!” You see, it’s important to associate a name, my name (Bart Smith), with a brand (or product) to help that product be consumed faster and with greater confidence by the consumer. What is the basic premise beyond name brands and branding all about anyway? Exactly.
4. AFTER folks have been baking CCCs with my CCC recipe for 6 months to a year (like I have for 30+ years), more cookies will be made because my cookies are just so EASY and FAST to make and they always TURN OUT PERFECT and deliver that orgasmic quality in taste, look, shape, etc. This means, we can probably DOUBLE whatever that market WAS for chocolate chip cookies and chocolate chips BECAUSE? MORE AND MORE AND MORE people and cookies are being baked and ingredients bought in capacities never done before? WHY? Because all current and past CCC recipes are just ho-hum, same old dum flat boring, burnt edges type CCCs. Well, not any more. NOW, THE WORLD ONLY WANTS BART’S COOKIES served for dessert, for dinner, for gatherings, received as gifts, bought by customers in local cafes, coffee houses, bakeries, restaurants, hotels, businesses, … you name it!
STEP #7
Now, BACK TO THE MONEY!
1. Remember, we learned the CCCookie and CCChip markets were in the $BILLIONS$??? Well, all I have to do is align myself with the right company who generates millions and billions in sales from their chocolate chips in order for me to get a nice cut of their profits in direct response to my sharing my proprietary CCC recipe with just that one chocolate chip manufacturer. The others? Don’t know what they’ll do, per se. Keep the old, tired CCC recipe on their bags? I mean, my CCC recipe is copyrighted, so they couldn’t just steal it. I could sue them for copyright infringement. You can’t really alter my recipe because it’s just so perfect. Why would you alter something that’s so perfect? Also, it’s not BART’S CCC RECIPE. It’s a knock-off. People only want to buy Elvis’ records, not his impersonator’s. Why produce a lesser CCC recipe than what the world would rather have?
2. Then, as the world of baking CCCs changes and everyone is now baking only my CCC recipe and no longer the ones that required all those stupid, unnecessary steps and hairbrained additional ingredients (“to prevent your cookie from flattening”) … sheesh … no, sales of all ancillary baking products, equipment and ingredients go up too … and in the $MILLIONS and $BILLIONS!!! Well, guess who’s responsible for those “across the board” industry increases in profits and earnings? Yep, yours truly. I only say that to begin equating a (tangible) value to my CCC recipe and what it’s worth as it has its impact across the entire market place of baking cookies, cookies for sale, purchasing of ingredients, supplies, … you name it.
3. WHAT’S FUNNY is there are hundreds of people online purporting to have the BEST CCC recipe. Okay, how original is your so-called CCC recipe? From what I’ve seen of 450+ CCC recipes, they are all 95% ALIKE! Can your CCC recipe truly impact the world of CCC cookies and chips to the tune where millions of people are now baking your specific recipe (step by step) and no one else's? Is your CCC recipe THAT GOOD it can REPLACE what’s currently on the back of the bags of chocolate chips sold in stores all across the world? (I don’t think so.) What impact does your recipe have on sales in a variety of categories related to the baking world? Let’s just assume next to nil. If that’s the case, then what we’re seeing out there is nothing more than a bunch of copycats peddling the same tired old CCC recipe that has only led people down the same disappointing path of blah, flat CCCs. Honestly, WHERE can you go to find a really good CCC? You can’t. They're all baked subpar and mostly turn out dry and ugly. WHO is baking the world’s BEST CCC? No one really, except Me, der. Everyone out there is, again, just baking the same tired, old, ugly duckling, stupid looking CCC that nobody wants after eating just 1 or maybe 2. Am I right? I know I am because I can eat 20-30 of my cookies in a single day; whereas with someone else’s? No more than 2 (cookies) because their cookies are really just THAT BAD.
4. So, what then would be a fair assessment of the true value of my CCC recipe? Well, to put it simply, if my CCC recipe is responsible for increasing the number of people who try baking my CCCs, who continue baking my CCCs, who then bake my CCCs for their friends, family, co-workers, customers and clients, in addition to the sales of other ancillary products in a wide variety of consumer categories (i.e., baking equipment, ingredients, supplies, postage, etc.), and more frequently than ever before, you can just imagine how I took that $10 BILLION figure and DOUBLED it to $20 BILLION!
5. So, is my CCC recipe WORTH $10 BILLION if I’m responsible for generating such growth in so many baking related product sectors, genres and categories across the world? I’d say, “YES!”
6. What’s more, I’ve been baking for 30+ years, part-time and practically under the radar. Only a few thousand people have ever bought cookies through my website, mostly because I didn’t want the (extra) workload that came with baking full-time. I was already making good money working from home as a consultant. What’s more, I’m sure I’ve only handed my cookies out (as gifts / no cost) to a few thousand people over that same 30+ years. So, if I unleash my CCC recipe and baking techniques onto MILLIONS of people worldwide and everyone starts baking my cookies the way I bake them for the next 10 years, you could say my CCC recipe is worth $100 BILLION (i.e., 10 years x $10B = $100B). I could agree with that. I mean, once unveiled, who wouldn’t want to bake BART’S COOKIES the way I’ve been baking them for 30+ years? I would! Oh, and I have!!! I still bake at least 1-3x per week and I’m not in the business of selling chocolate chips. I just love to bake them, eat them and share them. Who else will catch that fever and start baking my cookies for themselves and others as well? Exactly!
7. If the rights to the original chocolate chip cookie recipe, once owned by Ruth Wakefield, were then sold to Toll House (i.e., Nestlé) back in 1940, and that recipe has been used for the past 80+ years, if for example, the world NEVER uses that recipe ever again and instead uses BART’S CCC RECIPE going forward for the next 80+ years (let’s just say 100 years for simple math), could my recipe be worth $1 TRILLION????? (i.e., 100 years x $10B = $1T) I’d say, “YES!!!” You see, when my cookies get made in kitchens all across the world and get sold to consumers in every country all hours of the day to people of all ages, you can’t help but to think $BILLIONS$ over 100 years would lead to $TRILLIONS$ in sales, right? Well, all those $TRILLIONS$ are all linked back to my CCC recipe. So, yes, in my mind, (HAHA), I do believe my CCC recipe is worth $1 TRILLION! Let’s look at that number real quick → $1,000,000,000,000 … WOW!!!! THAT is a BIG NUMBER, isn’t it? With a potential value of that magnitude, it begs the question, how do these every day, copycat CCC recipe bakers out there who continue to turn out dry, flat cookies with burnt edges, think their cookies are the BEST when they cannot reach these numbers? They’re DELUSIONAL! Those bakers are simply quarantined bakers baking alone in their kitchen eating their own cookies coming to their delusional “best cookie” / “I promise” conclusion. Their cookies couldn’t make it past the front door of their own house. I shake my cookie sheet, er, head. ;-)
8. Now, the BIG QUESTION is HOW do I collect on that $1 TRILLION WHILE I’M STILL ALIVE??? Well, I don’t collect $$$ on the whole of that number, per se, but a percentage just like everyone else. Even when a stadium-selling band makes $1,000,000 that night playing for 2 hours, the band doesn’t split that $1,000,000 four or five ways, depending on the number of members in the band. No, they’ve got staff to pay, a manager, road crew, bills and other expenses related to that one single concert. So, maybe the band members each make $50,000 that one single night of performance. Then, 100 performances later per year and they each stand to make roughly $5,000,000 a piece. You get the idea. My goal is simply to sell my tried and true CCC recipe to the “highest bidder” who wants, not just my recipe, but ME to represent their brand as well. That is, if I don't manufacture my own chocolate chip and go into direct competition with these other chip manufacturers while holding on to my copyrighted CCC recipe that they can’t use because it’s … COPYRIGHTED! Look folks, the best way to make money is the easiest way, with the least amount of effort, all while leveraging one’s ability to influence markets en masse and in your direction for maximum profits directly and indirectly time and time again, over and over for both passive and residual income.
9. What I’m really after, realistically, is a great and wonderful partnership with one of the major chocolate chip manufactures that also yields a nice and wonderful pay off for my proprietary CCC recipe. In addition, my affiliation with any number of baking products and private-label products sold in stores across the world with my name and/or name brand on them, Bart Smith or Bart’s Cookies, among any number of other fun and lucrative ventures associated with my becoming known as the WORLD’S #1 CCC BAKER of all time and for the rest of human history.
A QUICK NOTE ON THIS MONEY ($$$) THING
We all want to make money, and a lot of it, right? To do that you either work in industries where you can make a lot of money or put in the time, patience, acquire any necessary education/training, and then accumulate more and more expertise to be able to make even more money over your lifetime. Of course, it helps if you have a passion for working in your industry or chosen field of work. In other cases, what you do is dig deep within yourself, come up with something original, special, one-of-a-kind, or a huge spin-off from an original (something), which you can improve upon it, and you stand to do well where MAKING MONEY is concerned IF it’s developed and MARKETED correctly. Remember, the person with the most inferior product can win if they can out market a product that’s superior to theirs in production/design. That means nothing when your marketing and publicity ROCKS farther, better than anyone else's. Now, truth be told, I’m not solely driven by money with all this, no. I already make a good living doing other things. However, it sure stands to be a lucrative venture if I can succeed in following my vision for it. What I like about my $TRILLION$ CCC DREAM and about getting my CCC RECIPE out there in the way that I propose herein is that it helps A LOT OF people and companies make MORE MONEY than they are right now. THAT is another motivator of mine; to help others make money, in addition to all the consumer SMILES we’ll generate when folks eat my CCCs.
5.3 → QUALIFIERS IN ORDER TO PULL ALL THIS OFF & SUCCEED AT GOING AFTER MY $TRILLION$ (CCC) DREAM
Naturally, in order to pull something like this off or even think I was even remotely worthy enough to go after that $TRILLION $DOLLAR CCC $DREAM, one better have A LOT of what it takes to make it happen. Even if I wanted to attain a single % of that financial dream and make it somewhat possible, I’d have to possess some if not ALL of the following characteristics and qualifiers to make it happen and in quick time (i.e., 1-2 years; not 10 or 20 years; oh, I’ve already done that kinda/sorta; been baking since 1988).
C’mon, let’s check out the qualifiers, such as DEMAND, PROFITS, TRACK RECORD, SPEED TO MARKET, FAME, POPULARITY, and the HUMAN CONNECTION among other FACTORS all related to my unique CCC cookies that are ESSENTIAL if you’re going to break into these markets to claim your % of that $TRILLION$ CCC DREAM:
✔ DEMAND : No demand, no sales and you get no money, honey. Products do not last long on the shelves if no one buys them. When a high number of units are bought of a single product, that product is deemed POPULAR and IN DEMAND and can make (a lot) of money. My cookies made money when I sold them, because they were IN DEMAND.
I had repeat customers ordering more and more cookies for friends, family, co-workers, vendors, etc. Been there, done that. I could have made way more, but I just didn't want to work that hard. (HAHA) I was already making good money as a consultant. So, I had to find a new way to make money with my IN DEMAND CCC RECIPE. (MY MIND GOT TO THINKIN’!)
✔ PROFITS : The more a product is IN DEMAND, the more sales can occur, which leads to greater PROFITS and mo’ money for the owners of that product. BUT, costs are something to keep in mind. The more costs you have, the less profit. So, how does one lower costs and increase profits at the same time with a CCC RECIPE? (MY MIND WAS STILL THINKIN’!)
✔ TRACK RECORD : Does a product have a proven 10+ year track record of being in demand, enjoyed and consumed by the everyday consumer/stranger?
1. My cookies have been proven to be best sellers for 15+ years by customers and 35+ years when I just gave them away to friends, family, clients and strangers.
2. Having a website and receiving orders online mostly due to search engine results for “best chocolate chip cookie / shipped to your door” proved that. You can’t just share a recipe and people try it ONCE and call your recipe THE BEST. No, people have to enjoy the finished product first, before you start promoting the recipe.
3. Granted, making cookies in your home and telling everyone they’re the best, doesn’t cut it. What’s more, testimonials AND reviews should be associated with an original CCC recipe and not some knock-off, copy-cat, plus/minus a few steps or ingredients and a CCC recipe that everyone else is using. I’ve NEVER found a cookie-selling website list more than 5-20 testimonials from their customers. Hmmm, why so few? I broke the barrier when I uploaded 100+ customer testimonials and 100+ professional cookie reviews. To date, those numbers look like 470+ cookie testimonials and 140+ professional cookie reviews. THAT is A LOT of 3RD PARTY VALIDATION, baby!
4. Copycats don’t make it in the marketplace. Sure, some do, but there’s only one original Elvis, which people tend to want to see/buy/hear the original and not the knock-off(s) just to save a few pennies or get their thrill. Quality over savings a majority of the time is how it goes down. Another little comment on this goes like this, “You can’t have the best or the #1 CCC recipe if your CCC looks, tastes and you bake it like every other cookie on the market.”
✔ SPEED TO MARKET: The FASTER you can get a product to market, over and over again, the more you can sell of that product. (i.e., chocolate chip cookies, chocolate chip pies, chocolate chip brownies, and chocolate chips)
1. If a product takes too long to manufacture, bake, make or there are unnecessary steps to making such a product, that product won’t last a day and will be ignored by the everyday consumer and manufacturer. Further, you can’t bake as many due to all the steps. Those extra steps and delays limit profits and burden labor.
2. THIS IS WHERE MY STORY turns from BAKER to PUBLISHER + CCC BAKING internationally recognized ROLE MODEL for baking the WORLD’S BEST CCC with his own original CCC RECIPE.
3. AFTER MUCH THINKIN’, I concluded, it's going to be way faster for me to share my recipe, teach people and companies how to make MY CCCs FASTER than how they were baking them before, and show them how customers will love the finished product better (i.e., my CCC and not theirs). At the same time, help them save and make them mo’ money. Plus, create a WIN-WIN-WIN situation for everyone. I WIN-1 by sharing my recipe, helping those who bake my cookies for their audiences WIN-2 and the people who eat them WIN-3. YAY!
✔ FAME / POPULARITY / NOTORIETY / EXPOSURE / RECOGNITION / HISTORY: The more a product gets introduced and consumed by millions of people FASTER, with LESS COST to reach those markets, that product is indeed heading into the classification of being FAMOUS, POPULAR and perhaps known to be the BEST in the HISTORY of that product genre. I aim to make all this happen. The same can be said for a PERSON who also gets out there far and wide and who keeps mentioning x-product over and over. Remember, EXPOSURE = LEADS = SALES. The more people who are introduced to something (with my publicity, marketing and world-wide exposure), then encouraged to try something (i.e., try a cookie or bake my world famous CCCs with my CCC recipe), the more sales of other ancillary products can occur.
✔ HUMAN CONNECTION / A PERSON LINKED TO THE PRODUCT: So many products on the shelves today have no human connection with the consumer. Such products are just that, products for consumers to buy and use. Even small business owners don’t really brand themselves with the products they sell. It’s just a company (name) front and they run the show. That’s it. For those products that DO have a well-known persona attached to the product, those products and the people associated with them typically touch our hearts and make people smile when we think about and use their products. Most cookies on the market do not have a human associated with them, but some large (and small) company that manufactures any number of cookies, cakes, crackers, recipe ingredients and other products. Well, the big difference with MY COOKIES is that MY NAME and PERSONALITY and IMAGE go along with my cookies. You know who made them, who came up with them and you eat them with a smile. “Yeah, these are BART’S COOKIES. I can tell and I shall eat no other.”
✔ OUT MARKET / OUTPERFORM / OUTSHINE / OUT SELL BETTER THAN ANY OTHER CCC/RECIPE ON THE MARKET: IF you can out market, outperform, outshine and sell your CCC (RECIPE) better/farther/faster than anyone else can, then you stand a chance at claiming that #1 SPOT at the top of the CCC RECIPE mountain as the WORLD’S BEST CCC (RECIPE). This is true when, ultimately, my recipe will showcase just how all the other CCC recipes out there are just plain WRONG. Why perform the extra steps when you don’t have to? Why use unnecessary ingredients only to think they’ll cause your cookie to NOT flatten, yet it does and still you don’t need those ingredients when you use my CCC recipe. See what I mean?
✔ IF your CCC (RECIPE) meets all of the criteria thus far in this entire cookie report, then you stand to make a lot of money. NOT JUST FOR YOURSELF, the creator of such a unique, one-of-a-kind CCC recipe, but for others as well. Earnings, profits and income associated with the world’s #1 CCC RECIPE shouldn’t be solely absorbed by one single person or a handful of folks. Instead, a truly great CCC (RECIPE) should be able to make A LOT OF PEOPLE RICH, increase company profits across several spectrums and product/ingredient categories, make those who bake your CCC RECIPE acquire fame and recognition in their own circle, and in their effort to make cookies just like I do, they too become famous and loved by those they baked my cookies for. “I’d like to order a dozen of Bart’s cookies. You make Bart's cookies, right? (BAKERY: “Oh, yes, we only bake his cookies! They’re so good, fast to make and everyone knows about them and comes into our bakery asking for them! Bart even made a stop at our bakery to show us how he makes them. It was a sight to see. He literally is the fastest cookie baker in the world!”) Great! I love them so much. Won’t eat any other cookies, but his, oh, and add a carton of milk with that order. Thanks.” You can just imagine it, right? Delis, bakeries, coffee shops, restaurants, major hotels, etc. → “Yes, we sell Bart’s cookies freshly made at our location!!!”
Can you see now, how these qualifiers and personal characteristics could really help accelerate someone (i.e., yours truly) into the stratosphere of introducing the world to the BEST CCC on the planet? Then, with the right partnership ($), I unveil that CCC recipe in such a way that it really becomes an INTERNATIONAL OCCASION to celebrate! Just imagine the MILLIONS OF COOKIES BEING BAKED by everyone around the country and the world, when that recipe is UNLEASHED? That will NEVER happen to anyone else in possession of a CCC recipe because, no doubt, their recipe turns out CCCs just like everyone else's → FLAT, UGLY, UNAPPETIZING, UNCOOKED, BURNT EDGES … you get the picture. Bye bye to those cookies and hello to mine for the rest of human existence here on Earth!!!
RIGHT NOW, there’s nothing exciting out there in regards to your basic CCC (RECIPE). So? Not many people are baking them. Just those who happen to be in the kitchen, love to bake and share CCCs with their friends and family. PLUS, on the WHOLE, most people who don’t have someone baking for them suffer alone and don’t ever have a chocolate chip cookie as often as they might want to. Well, I’m about to change all that with MARKETING, PUBLICITY, SOCIAL MEDIA & IN-PERSON APPEARANCES ALL AROUND THE COUNTRY!!! Let’s get into it right now
5.4 → ACTIVITIES: HOW WILL I PULL THIS OFF EXACTLY?
Great question, which so many cannot answer. Allow me → Marketing, free publicity, social media, in-person taste-a-thons, running cookie giveaways with list owners; among other marketing efforts and activities that will cost me little to no money whatsoever. In fact I have a marketing philosophy that goes like this. If we have to spend money on marketing we've got a problem. That being said, let’s dive into some of these awesome marketing strategies and activities that lay before me to take advantage of …
THE GOAL HERE IS TO:
✔ EXPOSE my CCCs to chocolate chip cookie lovers EVERYWHERE around the USA.
✔ ENCOURAGE them to TRY ONE!
✔ CREATE DEMAND for my CCC = (#1) Folks will want more than one and/or (#2) folks will want to bake them just like I do, whether that’s at home or at their place of business (i.e., delis, cafes, restaurants, catering companies, etc.)
✔ ATTRACT the right COMPANY to work with me to bring my recipe to the market in such a way that we reach millions of people ALL AT ONCE! For example:
1. According to data I found online, 75+ MILLION Americans used chocolate chips manufactured by COMPANY A in 2018. I bet it’s upwards of 80-90 MILLION Americans by now (2024). Approximately 25+ MILLION other Americans used COMPANY B, C and D chocolate chips, respectively.
2. Well, let’s say I rolled out my CCC recipe inside (or on the back) of one of the bags of chocolate chips produced by either Company A, B, C or D? OVERNIGHT, my CCC recipe would be introduced to between 25-75 MILLION PEOPLE, all depending on how and where the rollout took place and how many bags were distributed per region. THAT is a HUGE ROLLOUT of a CCC RECIPE onto the public, wouldn’t you say?
3. I also found out that one of those companies (A, B, C or D) has made minimal tweaks to its chocolate chip formula since its origin. That means, they could use a newly revised, more up-to-date CCC recipe IF they wanted to MAKE MORE SALES of their chocolate chips. The only way to get people to buy more chips is if they’re baking more themselves or more people are baking more CCCs. Right? Exactly.
4. As stated earlier, if my CCC recipe is responsible for those additional sales, I want my cut! For example, if 20 MILLION MORE BAGS of chips are bought through COMPANY A, due to my influence, and those profits yield $20M, I want $2M from that. If that continues for 1-5 years, even 10 years, do the math, 10 years x $2M = $20M. I would be very happy to accept $20M for my CCC recipe. But, honestly, that’s not ENOUGH! (HAHA)
5. You see, I’m just not bringing that Company more chips sales. No, I’m helping them with branding, marketing, exposure, and THAT COSTS too. If I’m responsible for increasing the overall value of a company, getting them free publicity everywhere I go, so in essence, they could begin to save money on their own marketing and advertising efforts, I want a cut of those savings too. Add another $10M for that lifetime value I’d bring.
6. LASTLY, all this marketing and publicity I’m doing for COMPANY A, stands to put a dent into the profits of the other chip manufacturers. Well, suppose I didn’t go with COMPANY A and I went with a lesser known company, who still had 25+ million in chip bag sales per year. The damage done to COMPANY A’s profits would be sizable enough for them to potentially grant me my financial wish(es) and pay me $XM for my CCC recipe and all I bring to the table, or risk suffering the costs of REAL COMPETITION introduced to their chocolate chip sales arena like they’ve never experienced before. So, no matter the company I choose to go with, the one(s) that don’t work with me, stand to suffer. Maybe that’s why companies merge, join forces, partner, inherit one another for the sake of? Survival, market share/growth, etc.? Yes, once I get out there it could become a → CHOCOLATE CHIP WAR! ;-))) (HAHA)
Okay, on to the marketing activities now that you know what the ultimate aim or goal is with all this talk about chocolate chip companies and working with them, etc. As you get introduced to all these marketing activities, keep in mind my saying:
EXPOSURE = LEADS = SALES
✔ The more EXPOSURE I acquire with my personal marketing efforts and at no cost to the future company/ies I might work with HAS $VALUE …
✔ The more LEADS I generate to TRY my cookies and want to BAKE my cookies using the chocolate chips made by the future company/ies I might work with HAS $VALUE …
✔ The more SALES I potentially project of chocolate chips and other CCC baking ingredients, supplies and equipment, which leads to profits and market share takeovers across many industry categories by the companies who choose to work with me … HAS $VALUE!!!
Can you see now why it’s not just my CCC recipe I’m selling to one (or more) of these companies but ME?
It’s what I personally bring to the table, not just a CCC recipe, but my persona, name brand (“Bart Smith” / “Bart’s Cookies”), name recognition, marketing and publicity skills which will already be synonymous with chocolate chip cookies and chocolate chips that I’ll be ready to help Company A, B, C and/or D instantly start selling more of their product(s) than they ever could on their own.
“Ladies and gentlemen, THE COOKIE MAN has now entered the building.”
I won’t go too far into detail in this section per marketing activity, mainly because after reading much of it you'll “get the jist” as to what I’ll be doing, when, where and with whom. So, for the most part, here’s how all this will kick off:
✔ PUBLISH & MARKET MY 28TH BOOK … YEP, THIS ONE!
1. Why I Make The World’s Best Chocolate Chip Cookie! Wanna Try One? ... or Do You Want The Recipe? is a 454 page business/marketing plan, which also contains 51+ cookie stories, 140 cookie reviews, and 427 cookie testimonials.
2. It’s from the publication of this book (on Amazon.com) that I will go on a nationwide / international book tour with cookies in tow to showcase, discuss and allow people to try my cookies via, what I call, Chocolate Chip Cookie Taste-A-Thons (CCCTATs).
3. Because it’s a book, I can get interviewed about it and its content anywhere which lets me talk about my cookies and actually share samples I’ll bring to the show with the host, show crew, audience, etc. Or, I can mail the cookies ahead of time to their mailing location if the interview is done remotely via Zoom, etc.
4. I can send out dozens of press releases to thousands of news agencies to encourage them to interview me about the cookie book, my cookies and help me reach my ultimate goal. (i.e., Grabbing the attention of one or more of the big name chocolate chip manufactures to do business with me on a HUGE SCALE!$!$!$)
5. Because I’m the only author who has written a book like this, I absolutely stand out far and wide among every other chocolate chip cookie baker on earth who do not have the experience, substance, credibility, testimonials, stories, reviews or plan to dominate the chocolate chip and chocolate chip cookie recipe market like I can and will.
6. While the book is available in paperback (print), the same book content is right here on this web page for quick access to reading it and free from printing/shipping costs.
✔ IN-PERSON TASTE-A-THONS
1. ALL ACROSS AMERICA! First stop? LAS VEGAS and I mean ALL OF LAS VEGAS!!! Why? Because I live here.
→ Nearly 3,000,000 people live in Las Vegas, NV. Las Vegas is 20 miles east to west and 30 miles north to south. That’s NOTHING! I used to live in Orange County, Los Angeles and The Valley. Talk about reaching MILLIONS of people within just a few miles of driving to and fro north/south and east/west around the city.
→ WHO doesn’t love chocolate chip cookies? THOUSANDS! How fast do you think we can kick-start this BEST CHOCOLATE CHIP COOKIE TASTE-A-THON (CCCTAT) to get the word spreading in a small town like Las Vegas? Exactly!
→ Las Vegas is also one of the top entertainment spots in the entire world where individuals and businesses travel to for personal and business purposes. I could get them to TRY ONE (a cookie) and take their experience/story back home to where they came from to tell others around the country and the world.
→ All it would take is 1 HOTEL on the Vegas Strip to catch my cookie fire via CCCTATs and want to serve my cookies to their hotel guests. There are some hotels with upwards of 700 rooms. In all, there are some 150,000 hotel rooms in Las Vegas. That’s A LOT of cookies to serve all those guests every night!
2. We can do CCCTATs at residential homes, business locations, hotels, casinos, clubs, television studios, conferences, expos, fundraiser events, various other studios and events … you name it! It’s virtually ENDLESS!!!
3. Once we saturate Las Vegas with my cookies, how easy will it be to hop to an adjacent city, county, state, time zone, country? Exactly! People will be waiting wherever we go to taste my cookies.
4. There’s no stopping where we can host CCCTATs. On a boat? On a plane? On a train? Underground? In a house? In a skyrise building? You name it, I’ll be there with cookies! “Who wants to try one? I’ll be right over!”
5. When/if I move, I’ll just conduct CCCTATs wherever I move to as well. I’m thinking somewhere near the beach, what about you?
✔ SOCIAL MEDIA MARKETING
1. Such PLATFORMS include:
• TIKTOK → 1.6 billion active users each month on its platform.
• INSTAGRAM → over 2 billion monthly active users (MAUs) and over 500 million daily active users (DAUs).
• YOUTUBE → 2.49 billion monthly active users. That’s A LOT of cookie lovers!!!
2. CONDUCT non-stop LIVE taste-a-thons with folks all across social media who have high numbers of followers on their channel. I’d show up to their place of filming either with cookies or I’ll bake them there LIVE. Then, WE FEAST LIVE on camera eating my cookies and we film their REACTION LIVE! We can offer free cookies (to be mailed) to a few lucky winners per show on their subscriber list. Subscribers will love to enter for a chance to win free cookies from afar. They just have to follow, like and subscribe to my TT, YT and IG channels to enter to win.
3. ADVERTISE on these platforms if I feel like it. Not really necessary, but more exposure means more eyeballs
✔ BOOK INTERVIEWS
Having written 35+ other books ( BartSmith.com/books), I can be interviewed at a minimum of 2x per month per book = 50 interviews per month x 20,000 (average list/audience size) per interview = 1,000,000 people who just got exposed to BART SMITH and???? MY COOKIES, which I always bring along with me to the show because I love feeding the hosts who interview me with my cookies. If I’m not in their studio, I’ll mail cookies ahead of the interview so they can enjoy them on screen when we conduct the interview.
1. NETWORKING BOOKS → MILLIONS of people network online/offline and all around the world. With websites like LinkedIn (1 billion members in 200 countries), MeetUp (60 million members) and Eventbrite (over 5 million events held in 2023), there are MILLIONS of people who will get to know me and my cookies! I can attend an event, train a group, start a group nd watch the cookies fly out of my hands and into people’s mouths every day/night of the week!!!
2. COACHING BOOKS + COACHING FORMS → There are thousands of personal, life, business, and other genre coaches and millions who aspire to become coaches like them. My coaching books get me in front of them all. It’s made known I always send cookies to clients who work with me.
3. RELATIONSHIP BOOKS → I can be interviewed by other dating/relationship/sex coaches (who have umpteen thousands of followers/subscribers each) or by dating websites and apps who have thousands of members. It’s estimated there are 8,000+ competitive online dating sites and 1,500 dating apps operating worldwide. Simply, I talk about my relationship books/lessons and share stories about my cookies and how they relate to sex, dating and relationships. We’re talking potentially MILLIONS of people being exposed to my cookies.
4. PERSONAL DEVELOPMENT BOOKS → We’re talking about my books that dive into motivation, lethal confidence, dating, relationships, and personal development. A wide range of audiences would love to hear this content. More cookie mouths to feed.
5. HOPE ON THE OUTSIDE → This is a book I wrote for folks coming out of prison, jail and halfway houses. It’s my attempt to curb the recidivism rates in this country. Where, when and how I promote my books, cookies come with me. Imagine my cookies having a positive influence on how people straighten up and fly right having had one of the most delicious pieces of food they’ve ever had? When I’m interviewed on TV about this book and the good work I’m doing for the folks, my cookies will follow me into the TV studio. Darn! Is that how that works? Okay … COMPANIES who sponsor me and buy books for me to hand out to those who could use them will receive a tax deduction incentive and I’ll send them cookies to spread around their company. More mouths get fed and for a good cause.
6. SPEAKING / SPEAKER TRAINING → A book I wrote about speaker training and speaker success is another venue to serve my cookies. Whenever I speak and train on any subject really, I bring cookies with me (or mention them) for folks to sample. I could also run giveaway contests where winners from afar get cookies mailed to them. No biggie.
7. BUSINESS/TRAINING BOOKS → I have several other books that are written more to teach folks business skills and the like. When i teach and train to groups, I’ll mention my cookies, always, “... and this part of the presentation is brought to you by BARTSCOOKIES.COM. You can’t just eat one. Wanna try one?”
✔ INTERVIEWS ABOUT EATING COOKIES & MY COOKIE BOOK
1. Having written a book about baking the world's best chocolate chip cookie, Why I Make The World’s Best Chocolate Chip Cookie, will help me get interviewed practically anywhere with anyone who would like to try my cookies. “Bart, I’d love to try your cookies. I would love to interview you. I have 50,000 people who subscribe to my podcast show each week. Bring your book and cookies and let’s make it happen.”
2. While it goes with the idea of getting interviewed about my cookie book, SOME FOLKS could just interview me about MY COOKIES! I bring cookies, they interview me, everyone tries them, we talk about them and announce 3 winners or so per show.
✔ TV APPEARANCES
1. I own a website called TVGuest.com. It’s a directory listing of professionals who wish to be invited to be a guest on various TV shows across the country. My personal aim is to use this website to get myself on any number of TV shows all across America (and the world) to showcase my books, my cookbook, and … MY COOKIES! No need to hire a publicist or pay expensive TV placement fees. Nope. TVGuest.com will do all that work for me.
2. Well, as I grow that website, its popularity, get on TV myself, and meet TV show hosts, publicists and producers through that website, I’ll be sending them cookies, of course, to thank them for considering TVGuest.com for their TV show guest needs.
3. Well, give it 6-12 months and I should have a slew of TV shows in my back pocket and on my list who might like me to pop into their studio from time to time to showcase, cater and share my cookies among their TV staff and TV audiences. Fine, okay, have it their way! ;-)
4. TV, despite the continued drop in cable service customers and rise in watching video on our phones, still reaches millions of people at home. That’s all we need. Plus, if you can get on TV, guess who’s watching? The big companies and the Food Network execs!
✔ PRODUCT REVIEWS & GIVEAWAYS
With every interview, folks at home can enter to win free cookies from me. Just follow, like and subscribe to my TikTok, YouTube and Instagram channels for your chance to win.
✔ Live YOUTUBE Channel Interviews
Doing LIVE interviews on a variety of YouTube channels with high numbers of subscribers, say in the six digits (000,000+) or higher (0,000,000+) will be awesome. I simply show up at that person’s place of filming, I bake, we eat cookies and they film and react. A few lucky subscribers win free cookies. DONE! Rinse and repeat.
✔ Live TIKTOK Channel Interviews
Doing LIVE interviews on a variety of TikTok channels with high numbers of followers, say in the six digits (000,000+) or higher (0,000,000+) will be awesome. I simply show up at that person’s place of filming, I bake, we eat cookies and they film and react. A few lucky followers win free cookies. DONE! Rinse and repeat.
✔ Live INSTAGRAM Channel Interviews
Doing LIVE interviews on a variety of Instagram channels with high numbers of followers, say in the six digits (000,000+) or higher (0,000,000+) will also be awesome. I simply show up at that person’s place of filming, I bake, we eat cookies and they film and react. A few lucky followers win free cookies. DONE! Rinse and repeat. We take pictures (and video) and we post on our channels.
✔ COOKBOOK Interviews
1. My cookbook, Who’s Hungry?, is → the → best → cookbook → in the → entire UNIVERSE!!! Why? Because MEN can eat everything in it. You can’t say that about most cookbooks out there. Personally? I wouldn’t eat 90% of what I see in cookbooks today. It’s like those cookbook chefs make food to impress you, not feed you. I cook to FEED not IMPRESS. Hence? You lose male audiences. What’s awesome is my meals are also LOVED BY WOMEN! So, we’ve got everyone now sitting down at my breakfast, lunch and dinner table. THOSE are a lot of mouths to feed.
2. My cookbook should easily get me interviewed anywhere and everywhere people who love food and who have a show on TT, YT, IG or TV. With 20+ recipes that could easily make their own show episode, the number of times I could be interviewed about my cookbook is astronomical.
3. That said, COOKIES always come in tow with me every time I’m interviewed about my cookbook. Interviews can be done live in TV studios or in people’s homes or places of business.
✔ NEWSPAPERS, MAGAZINES, BLOGS & OTHER PUBLICATIONS (COVERS + ARTICLES)
All these mediums have reason to write an article about me giving me more exposure. If the article isn’t about my cookies, I can always mention my cookies in my bio. Done. Next.
✔ HIGH-PROFILE EVENT CATERING
1. It’s a matter of time before I get invited to cater some high-profile business, fundraiser and/or entertainment dinner, banquet or other event with??? MY COOKIES!
2. Even my cookbook has party beverages that I make at parties that could invite me to such events as well. Whether it’s my Party (Barty) Smoothies or my Piña-Bart-Ladas or my Very Berry Frozen Bart-A-Ritas. It won't be long before I’m partying and BARTENDING somewhere in Vegas or somewhere around the world.
3. Of course, I’ll be bringing my cookies to let folks taste them, duh. When they enjoy them, we’ll take pictures and share them across our social media channels. Done! Rinse and repeat! Next!
✔ PRESS RELEASE SERVICES
1. With so many books and other media hot-topics to be interviewed about, let’s send out a dozen or so press releases online for a few bucks to garner the attention of media folk to build (my) brand name / cookie awareness, increase interview offers, increase website traffic, increase attendance at shows or watching/listening to a show I’m on, improve SEO performance and link juice to my website, create buzz around my cookies, advertise for potential partnerships, and generate news and other media coverage.
2. I can submit press releases for free and for low cost on press release submission websites. Oh, I’ll write my own press releases, by the way. Save time and money there.
3. We’re talking upwards of 10-20 press releases published every month on a variety of my books, activities, and → COOKIES!
4. All interview inquiries lead home to my mentioning or being asked about MY COOKIES! Darn, more FREE exposure for my cookies. Twist my arm, I’ll take it.
5. Various press releases distribution services can reach upwards of 500,000 media outlets, newsrooms, websites, journalists and influences in more than 150 countries with a single press release. While that might sound great, it’s best to send out your release in specific niche categories so the right outlets who receive your release actually want to respond to it. You wouldn’t send a press release about a new pet food to outlets that deal with children’s clothing. So, for cookies and my cookbook, I’d search out food related outlets. It’s that simple.
✔ SPEAKING, PRESENTATIONS & TALKS
1. It’s a matter of time before I’m asked to speak at their event. I might be asked to offer up a breakout or keynote speech or speak for an entire hour or more at someone’s event, expo, seminar, workshop, class, … you name it.
2. I can talk about a lot of subjects, so whatever the event might need me to talk about, I’m there. What’s more, I’m going to craft a speech related to my cookies. Could be business and/or personal development related, a motivational story, who knows.
3. Either way, I’ll probably get paid to speak at their event, or I can upsell my consulting services and always … I come with cookies for the folks to enjoy while I’m talking. We’ll take photos afterward and share them across all of our social media channels.
4. Oh, did you know I own SpeakerCafe.com? It’s a directory website I built that lists the speaker services of speakers, trainers and presenters. Simply find the speaker you’d like, contact them, book them and let them speak at your next event. Having my own speaker listing on that website should help me land a number of speaking gigs for sure.
5. I will also be listing myself with speaker bureaus across the country to help me find speaking gigs, of which, my cookies will follow me into the event and into the mouths of those in my audience listening to my presentation.
✔ SHORT FILM, MOVIE, COMMERCIALS, SHOW IDEAS, CHARACTER IDEAS & OTHER VIDEO SKITS
1. THIS IS THE MOST FUN part of the marketing plan. It’s all about exposure, right? What do people watch the most on their phones? ANYTHING that ENTERTAINS THEM!
2. Well, I’ll come up with any number of short films, movie ideas, commercials, show ideas and other video skits that relate to something I do, did, wrote about and about my cookies. Stay tuned. I’ve got some very funny videos coming before you can say, “ACTION!”
3. These videos (of mine) will be published on my TT, YT and IG channels. So, again, stay tuned.
✔ SPONSORS & ADVERTISERS
1. It’s a matter of time before companies catch on to all this high-end exposure I’m getting and want me to promote something of theirs or whatever.
2. This might include companies that manufacture the very ingredients I put in my chocolate chip cookies, such as, flour, sugar, brown sugar, butter, eggs, vanilla, or the equipment I use, such as, cookie sheets, mixing bowls, blenders, … you name it.
3. These companies will pay me to represent their product/services, of which, I’ll use those funds to further finance more of my own cookie marketing campaigns to new heights. I can allow for more winners to receive cookies at home, I can buy more ingredients to make my cookies, I can rent ____ (whatever I need) to enhance my CCCTATs.
✔ IN-STORE APPEARANCE
1. It’s a matter of time before stores, bakeries, delis, hotels, restaurants, bars, clubs, and other business establishments will invite me to make a guest appearance to promote my cookies at their location for the publicity and foot traffic it might bring. I could even be paid to do so, which I’ll just reinvest the money back into cookie promotion(s).
2. I’ll show up with cookies, hand out cookies, take pictures, talk to the folks there, network, take more photos, publish all our pics and video on social media, etc. Rinse and repeat.
You can imagine after I implement any variety, combination or ALL of the above marketing activities for at least 3-6 months, perhaps even 6-12 months, that there’s the awesome chance I'll be in the right position (having exposed my cookies to millions of people in that time) to start reaching out to a few select companies who are well equipped ($$$$$$$$$$$$$$) to work me to help me fulfill my ultimate COOKIE $VISION, which I wrote about earlier in this cookie report.
5.5 → I MAKE A DEAL WITH X-COMPANY WITH TERMS TO OUR LIKING
By this juncture or point in time, having spent 3-6 / 6-12 months marketing my CCCTATs, my books, my cookies and mwahh, across TikTok, YouTube, Instagram, TV, radio, podcasts, online/offline publications, and other outlets/platforms, you can just imagine what happens next, right? I’ll tell you …
PHASE #1
Either (A) I’m contacted by one (or more) of the major sellers in the chocolate chip industry or (B) I reach out to the company I want to work with. Our mutual goal is to work together and:
1. Sell a lot MORE chocolate chips than they have been selling. A chocolate chip company can only sell what it can based on its current model of marketing, sales and PR. Well, if they partner with me and roll out my recipe on the back of their chocolate chip bags, then it’s over! They’re bound to make more sales and faster! The chocolate chip company I work with will get to know what my CCC recipe is, hence, as a result, we will generate far more sales of their chocolate chips because I can teach the world how to bake the best chocolate chip cookies and in the fastest way possible. “I want to buy the bag of chocolate chips that has Bart’s famous chocolate chip cookie recipe on it and no other brand. I want to orgasmic cookies fast like Bart!” Bam! More chip sales for us and fewer sales for those other chip bag companies who chose not to work with me.
2. Help more people bake CCCs with MY CCC RECIPE now made public and in larger quantities because my CCC recipe makes CCCs faster and more efficiently than any other recipe on Earth. Hence? More chocolate chip (and other CCC ingredient) sales. Yay!
3. Folks around the country who are already familiar with my CCCs will now get to eat them again and again in their local area because someone (i.e., moms, grandmas, friends, neighbors, etc.) baked them so they can eat them. That’s one thing I like about all of this especially!
PHASE #2
We discuss removing their current CCC recipe OFF the back of their chocolate chip bag and replace it with my CCC recipe (IN TIME) for all the reasons I’ve outlined earlier (i.e., their recipe is out-of-date, out-of-touch, wrong, flavorless, produces flat pancake cookies, and is a 90% knock-off of the original Toll House® recipe, which NO ONE will reference or use after they start baking their CCCs exactly like I do). That old recipe will find its way in the trash can of CCC recipe history, although respected at its origin in time when it first came out, yes, for sure.
1. We discuss the redesign of the BACK of the chocolate chip bag, of course, after I show them what it should look like. Here’s a sneak peek at what the back of the chocolate chip bag could look like with my graphic design ideas …
2. Notice my CCC recipe is NOT on the BACK of the chocolate chip bag? No, it’s on a plastic card INSIDE the bag wrapped in a plastic wrapper for protection. Open it and the recipe is yours! For the first million bags sold, we don’t want the competitors knowing exactly what the recipe is unless they contribute to the cash register and buy a bag themselves. Cha-ching$!$!$ Another benefit for having my CCC recipe inside the bag is we usually toss the bag containing the chips away. Well, there goes the recipe, right? NOPE! It’s on a card you can keep with your other favorite kept recipes. Of course, there can be a URL and/or QR code linking to the recipe online for a digital reference. No need to keep the card if you don’t need to or if you lose it. Simply, go to BartsCookies.com/recipe and you’ll have it! Well, that is, when that day comes. For now, IT’S NOT AVAILABLE! ;-)
By the way, IF I decide to just sell my own chocolate chips, here’s what the FRONT side of my chocolate chip bag might look like. I have bag designs for DARK and WHITE chocolate chips based off this same layout/concept as well. Hey, WHO KNOWS what the FUTURE HOLDS, right? Tell me, if you saw my bag of chocolate chips in the store, would you buy it over any other brand? I would!!! ;-)
PHASE #3
We discuss how we will roll out those newly designed bags of chips with my CCC recipe on them to go on sale in every store where they were typically sold with the old recipe on them.
1. How many bags get stocked? MILLIONS ALL AT ONCE (HAHA) get rolled out or IN PHASES across the country so I can make in-store promotional visits to welcome the newly stocked bag of chocolate chips with MY CCC RECIPE on them and autograph them. Can you imagine the lines of people waiting inside/outside the store to buy their first chocolate chip bag with my CCC recipe on it? Like sleeping out the night before where they sold concert tickets back in the day!
2. Folks might only be allowed to buy one bag the very first day they go on sale, but later they’ll buy one to say, “I bought one of the first stocked bags with BART’S CCC RECIPE on it.” We could even have COLLECTOR’S EDITION BAGS. For those stores I can’t get to for in-store promotions and bag autographing, we can still sell the bags of chips and I’ll add those stores to my CCC RECIPE ROAD TOUR!!!
3. Remember, BEFORE ALL THIS HAPPENS, I ALREADY GOT THE WORD OUT all across the land about my CCC and my CCC recipe (=CREATE DEMAND) BEFORE THESE BAGS EVER HIT THE STORES. Much like selling out a concert before the band arrives in town to perform. “We sold out 4 shows at x-stadium in 48 hours with all the PR our manager did for us in x-town!” For us it’d be like, “We (STORE NAME) stocked 1,000 bags of Bart’s chocolate chips and they were sold out in ONE DAY! I guess his CCC recipe really IS that good! I think I’ll buy a bag and try making them at home too!”
Remember, this much is true … I ALREADY SPENT 6 TO 12 MONTHS LAYING THE GROUNDWORK by creating:
1. AWARENESS → 1st: I did CCCTATs all over the country, in a city near you, on social media channels, on TV, at events, in homes, at businesses, etc.
2. FANS → 2nd: Folks tried my cookies and met me personally!
3. DEMAND → 3rd: You just can’t have ONE. You want another and another. Since you can’t buy my cookies or make them (yet), folks go hungry without them. “WE WANT BART’S COOKIES! (WHEN DO WE WANT THEM?) WE WANT THEM NOW!!!!!”
4. There’s a MAD RUSH for those who want to (FINALLY) bake my specific CCC recipe at home to see how they turn out?
5. They’ll either bake them PERFECTLY (in their homes or place of business) using my CCC RECIPE or eat one someone baked. At some point, down the road, we can look into selling my CCC recipe in the form of READ-TO-BAKE-CCC-DOUGH sold in the refrigerator section of most grocery stores. Maybe folks can buy my cookies at their local deli, bakery, restaurant or coffee shop because those stores have my recipe and the most basic of ingredients and now make BART’S COOKIES fresh every day for consumers to enjoy with their tea or coffee, for example.
PHASE #4
GO BACK OUT ON THE ROAD AND TOUR AMERICA COAST TO COAST, BUT THIS TIME, BAKING COOKIES EVERYWHERE AND WITH EVERYONE until I drop daily to rest; only to rise again each morning to bake more cookies in a new town and in a new kitchen!
1. Showing people LIVE how to bake my cookies turns MORE PEOPLE into PROFESSIONAL BAKERS in their own household or place of business like ME!
2. I can now go BACK ON TV to make my cookies before live studio audiences and millions of people now that my CCC recipe has been made public on the bag of chocolate chips associated with the company I chose to work with.
3. ANOTHER MARKETING MOVE is to visit and partner with ancillary CCC recipe baking ingredient companies who manufacture flour, sugar, brown sugar, vanilla, butter, eggs, mixers, cookie sheets, hot pads/gloves, parchment paper, etc.
My working with them will help their sales and that leads to more chocolate chip sales, which leads to more of BART’S COOKIES being made EVERYWHERE ON EARTH!!! A good thing!
PHASE #5
RINSE AND REPEAT PHASE #4 until we have DOUBLED or even TRIPLED our MARKET SHARE of chocolate chip sales and sales of my chocolate cookies at bakeries, delis, hotels, restaurants, etc., made by the employees of those businesses because they learned how to bake them just like I do → FAST and EFFICIENTLY! → PREP, BAKE, EAT in 30 MINUTES or LESS!
AGAIN, WHY AM I DOING
THIS? TWO REASONS
REASON #1 → I want my cookies to get into the hands of millions of people who I cannot bake for physically because I’m only one person. Sure, I could open a bakery and employ 10, 20, even 100 people. Personally? I don’t want that much responsibility, nor do I want to make money that way.
It’s just better if my CCC recipe is in the hands of people who can make my cookies when they want them and for whatever reason (i.e., cookies for dinner, company potluck, family gatherings, etc.). This way, they don’t have to wait on me to do anything.
REASON #2 → For the right company that works with me, we make history with a new CCC recipe in the hands of the world to benefit from forevermore. Goodbye to the past CCC players and hello to BART’S COOKIES; synonymous with CCCs forever and a day throughout eternity and a day, plus a week and a month and … You get the idea! FOREVER AND EVER AND EVER!!!
THE COMPETITION
✔ Who is MY competition? Other bakers with their own CCC recipes? I don’t see them as competition, do you?
✔ They’re quite welcome to follow this exact CCC business plan, really. Copy me step for step if they think their near copycat, quasi-knock-off pancake flat-producing CCC recipe has what it takes to replace any of the same ol’ CCC cracker thin generating recipes on the back of (all) the bags of the major chips today. Hey, you go for it and we’ll see who winds up where in a year from today.
✔ Die-hard “Bart’s Cookies” fans will (start to) kill off any and all of the competition! When a product has die-hard fans solely committed to only eating one product and no longer any others because the others just don’t own up to the taste, flavor, consistency, and overall orgasmic effect when eaten, then other products/recipes fall to the wayside fast and one CCC recipe shines through as the WINNER of them all and the chosen end-product for the vast majority of the consumer marketplace. (i.e., BART’S COOKIES and no one else’s.)
5.6 → HOW YOU CAN HELP & WHY SHOULD YOU?
Now that you’ve heard my plans for WORLD DOMINATION where my WORLD FAMOUS CCC RECIPE is concerned, there’s only THREE (3) THINGS left for YOU to do. Yes, I want your HELP to make CCC RECIPE HISTORY:
#1: GET ON BOARD and help me reach my simple goal of getting the word out about my chocolate chip cookies within one year of you reading this.
Simply FOLLOW, LIKE and SUBSCRIBE to my Instagram (IG), TikTok (TT) and YouTube (YT) channels, as this helps bring swift awareness to my cause and helps me reach millions of people really fast:
#2: TRY ONE! After all, this is what it’s all about, right? Find me, reach out to me, connect with me, talk to someone who you know who’s had one. Let’s plan some CCC TASTE-A-THONS near you. Think about gathering 20-40 people (i.e., friends, family, coworkers, etc.) and I’ll show up with cookies and feed y’all! (B.Y.O.M., though. = Bring Your Own Milk!) ;-))) I’ll feed, you eat, I photograph and/or film a video of you eating my CCC for the very first time and you just react/respond naturally. No exaggerations needed. No lying or fibbing. Just, “What do you think?”
#3: TELL YOUR FRIENDS & FAMILY who haven’t tried my CCCs to do like you did, which is to FOLLOW, LIKE and SUBSCRIBE to my YouTube, IG, and TikTok channels and then TRY ONE!
5.7 → LET THE YUMMY CCC TASTE-A-THONS BEGIN! (Crunch, Chew, Yum!)
WHEW, on that note, wish me luck, but then in my world, I don’t rely on luck. I make my own luck through hard work, well-thought out strategy, planning, skills and perseverance. Having said that, I hope to see you at the next BART’S CHOCOLATE CHIP COOKIE TASTE-A-THON sooner than you can say, “CRUNCH, CHEW, YUM!!!”
JUMP TO
ANY SECTION
WITHIN THE BOOK
Website Design by Bart Smith
© Bart Smith | All Rights Reserved
