OVER TIME, something happens when your product continues to sell well, remains in DEMAND and starts to develop some notoriety or FAME, locally and internationally: 

1.  If you have a good product that’s selling, like my cookies were, DEMAND INCREASES!

2.  If you are gaining new customers online all across the country, which I was at the time, and your name continues to get passed around nicely, well, you’re on your way to becoming … FAMOUS! 

THE QUESTION BECOMES → WHAT do you do with the INCREASE in DEMAND for your product(s) and oncoming FAME that’s beginning to creep into the picture as well? 

As you know, with FAME comes MORE DEMAND, which leads to??? MORE SALES and??? MORE MONEY and??? MORE → → → → → WORK !!!

Remember, baking is a physical (labor) type occupation. You’re on your feet, your working non-stop, mixing ingredients, lifting cookie trays in/out of the oven, baking for hours on end to fulfill orders, boxing cookies, etc. You’re talking about A LOT OF WORK! Yikes! I’m allergic to that! ;-) So, the question is …

1.  DO you SCALE UP to meet the (growing) DEMAND ?

2.  Do you ACCEPT and TAKE that (growing) FAME to new heights?

THE ANSWER (FOR ME) → After a few years in the cookie business, I decided to take my CCCs and proprietary recipe into a NEW DIRECTION! 

You see, during this whole time I was baking cookies for those who ordered them, I didn’t have to rely on cookie sales to earn a living. I was already a website designer, Internet marketing consultant, author, speaker/trainer, affiliate marketer, business coach, etc., making good money from home and predominantly … in my pajamas. ;-) 

So, for all those years, I’ve been spoiled working from home, making my money online, no ties, no suits, no standing on my feet all day, making money on the phone, making money using the computer, or working in bed consulting and coaching (on the phone). I’ve been sleeping in every day of my life for the past 30+ years! My schedule has been my own for 3+ decades. Ask ANY of my friends and clients and they’ll tell you, “Oh, I never call Bart before noon. He still might be sleeping. I usually call him in the afternoon. I know he likes to work late into the night. He’s a bonafide night owl, for sure.” It’s true. I get my best work done when everyone’s asleep. I’ve kept that schedule, because I get more done (i.e., writing books, working on client stuff, my stuff, etc.) by working during those uninterrupted twilight hours of the night. 

Well, around this time, I had already self-published 8-10 books and was writing new books faster than you could believe. So, the idea of leaving the comforts of my own home to open up a bakery/store of any type, stand on my feet all day, keep open hours from 7:00 A.M. to 9:00 P.M. every day, hire/manage employees → NONE OF THAT APPEALED TO ME AT ALL! ;-))) Typically, that’s the life of someone who has no other means of making money than to bake (or work like that) or that’s their one single passion they do to pay the bills. Hey, you go for it. I just knew early on I wasn’t cut out to be a baker, per se, no. Instead, I’m a marketer, first and foremost, who likes to work from home and make money via multiple streams of income online. 

On the contrary, your average baker rents kitchen space somewhere to bake their products or opens a bakery or coffee/cookie shop to sell more of their product in bulk to walk-in traffic and custom pick-up orders. Then, one day, they might open a second store and then another. Ugh, THAT’S JUST NOT FOR ME! I was already used to the cushy lifestyle of working from home, making money freelancing, earning passive and residual income from my affiliate marketing activities, receiving money in my email inbox, WHY would I want the work and responsibility that comes with managing a brick and mortar operation? I don’t! 

SO, I HAD TO THINK HARD as to WHAT I was going to do with my CCCs and my WORLD’S BEST proprietary CCC recipe. I mean, ever since I took the website (BartsCookies.com) down and the ability to order cookies, I turned my attention full-time back to writing books, consulting and making money from home. I still bake cookies, I can’t go a week without baking some for myself and I’m always offering to bake them (i.e., give them away) to strangers and folks I run into just because I love giving my cookies away and making people smile when they try them. It’s been 5-10 years or so since I took my last order online through my website. 

So, after years of pondering the question (What should I do with my CCCs/CCC recipe?), it finally hit me → SELL THE RECIPE! BUT, not to your average home baker out there for $3 via a digital downloadable product, uh, NO. I HAVE A DIFFERENT VISION for my CCC recipe → A BIGGER VISION! In fact, I have a new saying, which goes like this … “I don’t want to MAKE A LIVING, NO. I want to MAKE HISTORY!” You see, making a living, having a job or a career, or whatever, just doesn’t appeal to me. I need something more, something more challenging, more exciting, more thrilling, something HUGE TO GO AFTER IN LIFE! 

My CCC recipe is so unique, so one-of-a-kind as it destroys ALL CCC recipes out there because I use fewer ingredients, take less time to make the perfect dough that doesn’t need to be refrigerated, and my cookies DON’T come out flat looking EVERY TIME …

Yes, it then hit me! We need to REPLACE the recipe on the back of one of the BIGGEST CHOCOLATE CHIP SELLERS on the market today with my recipe. That means, either Nestle®, Ghirardelli® or Guittard® (or some other chocolate chip selling brand) needs to meet with me, taste my cookies, experience the speed and proficiency to which I bake my cookies, realize their recipe is old, out-of-date and WRONG in this day in age and make a serious offer to work with me. 

Another contender in this race could be Walmart. You see, I have a cookbook called  Who’s Hungry? which stands to change how and what America eats. Many of the ingredients I use to bake my CCCs and make the meals in my cookbook all come from Walmart. They carry 90% of everything I need.

Why couldn’t Walmart and I work out a deal where they sell my cookbook in all their stores (along with my other 35+ books on my own dedicated bookshelf, HAHA), we could sell my CCCs and my CCC recipe on the back of bags of the chocolate chips, which I would private label with them in every Walmart store around the world.

Then? Those who wish to bake MY CCCs would be ever so inclined to buy MY chocolate chips sold at Walmart instead of any other brand. Hmmm, can you see where this could go? A possible chocolate chip war could be forthcoming, eh? Time will tell, right? 

You see, with millions of mouths to feed (=DEMAND), no matter how many stores I could own or how many cookies I could bake in a day, even with the help of cookie baking facilities all across the world, we couldn’t feed everyone when they needed a really good cookie right then and there! People have suffered for too long, I say. When you have a craving for something → you want it NOW, not hours, days or weeks later or worse, NEVER!

So, the next best thing is to simply make my CCC recipe available to the world in a way that every household can make (and enjoy) the WORLD’S GREATEST CCC ever known to man, woman and child! So, by putting my CCC recipe on the back of the bag of the #1 ingredient in CCCs (i.e., chocolate chips) it just makes sense. I reach everyone and those who bake my cookies in their kitchen at home (or at work) can share my particle brand or style of CCCs with everyone within their immediate reach and influence. Besides, I don’t want to work that hard. I want to reach millions of people, with the least amount of work required. That requires working SMART, not HARD, So, sharing, not baking, is the (first) best move FOR ME in my situation!

What’s more, cookies are such a perishable item, unlike a candy bar or a bag of potato chips, which can sit on a store shelf for weeks, if not months. Cookies are best eaten when they’re made fresh at home and when the need arises. At least that’s MY BELIEF! What about you? Would you agree? Cookies should be baked and served HOT right out of the oven to be BEST ENJOYED? I don’t like going to the store to buy room temperature cookies with loads of preservatives in them, right? In fact, in the time it takes to drive to the store, walk around the store, find the cookie aisle, make your way back to the front where you can pay for your cookies, drive home, park the car, get out, go inside ... you would have baked and cooled and eaten my world famous CCCs in that same window of time. 

As an EXPERT CCC BAKER (i.e., 35+ years baking; 250,000+ cookies later), I can tell you, every CCC recipe you see on the back of the bags of chocolate chips sold by the big chip manufacturers is WRONG. All their recipes are old, out-dated, the ingredients they suggest you use to make CCCs are off, measurements are off, steps are off and you can tell how wrong they are because??? ALL THEIR COOKIES (always) TURN OUT FLAT (just) LIKE PANCAKES. Hence, why??? It’s time one of those BIG NAMED CHOCOLATE CHIP BRANDS come forward to work with me and together, we rewrite CCC history and crown my CCC recipe as THE TRUE & WORLD’S BEST CCC recipe the world has ever known and will forever know and use.

Looking back on this CCC book, you can imagine why the world will never use another CCC recipe? WHO WANTS FLAT, DISGUSTING, CCCs WITH BURNT EDGES and UNCOOKED MIDDLES that take TOO LONG to bake? Every other recipe calls for too many ingredients, super odd instructions, unnecessary steps, among other poor instructions that only prolong and/or delay the entire baking/eating experience and yet again (they all) turn out ugly duckling, thin, flat, doughy CCCs EVERY TIME and still call their CCC recipe/cookie “THE BEST!” Whatever. Sorry, no. The world deserves better. At least that’s what I believe. 

That being said, and since I’m not baking cookies for my health, but BECAUSE I LOVE TO and I love SHARING them with others, let’s DO talk about the MONEY, because with the WORLD’S BEST CCC comes A LOT OF MONEY! Not just for me, but EVERY COMPANY my CCC recipe comes in contact with. This is NOT the case with your average, everyday home CCC recipe baker out there showcasing their purported BEST CCC recipe on social media or on their website with only 200 comments. Sure, some baker might claim millions of VIEWS or LIKES for their recipe, or sold 3,000 x $3 digital recipe orders, but are their cookies shippable? Are they ADDICTIVE? OR, are they flat, boring, undercooked and look like everyone else’s or what? WHO is that baker? Do they have what it takes to go on multiple cross-country tours to hundreds of stores across the country (and the world) promoting their CCCs, their CCC recipe and the company who is now working with such a baker? You could be a great musician in your bedroom, garage or a local club. BUT, do you have what it takes to headline stadiums, to record dozens of albums and make millions of dollars for you, your band mates, the record label, entertainment management/ticket agencies, stadium owners … the list goes on! 

BIG BUSINESS (in anything) requires a BIG IDEA taken to market which can generate BIG POTENTIAL, serve a BIG DEMAND, which then creates BIG FAME and BIG DOLLARS$$$$$$$$$. So, yes, let’s talk about money and how much money my CCC recipe is worth and how much money it will bring to how many untold businesses!!! It will SHOCK YOU!$!$!$!$!$