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Rich Coach • Broke Coach
The Modern Coaching Business Playbook
How Successful Coaches Attract Clients, Build Authority & Grow A Profitable Practice
by Bart Smith
Coaching is no longer just about being good at helping people. In today’s market, coaches also need visibility, authority, smart marketing systems, content that attracts the right clients, and a simple way to explain why someone should choose them over every other coach online.
That’s exactly what Bart Smith addresses in his updated book, Rich Coach • Broke Coach.
Written as a practical marketing and business-building guide for coaches, consultants, service providers, and experts, the book helps coaches avoid the common mistakes that keep them underpaid, underbooked, and invisible — while showing them how to position themselves, promote their expertise, use modern tools, and build a coaching business that actually works.
INTERVIEW INTRO
While many coaches are highly skilled at helping others achieve results, they often struggle with the business side of coaching, including attracting clients, setting fees, creating packages, marketing their services, and generating consistent income. In Rich Coach Broke Coach, Bart addresses these challenges with practical strategies for starting, running, marketing, and growing a successful coaching business. He also explores how coaches can establish multiple streams of income, strengthen their authority, improve their client-enrollment process, and avoid the costly habits that keep talented coaches financially stuck. As an entrepreneur, business strategist, author, consultant, speaker, and trainer, Bart brings a highly practical, real-world approach to the conversation. He can provide audiences with specific ideas they can immediately use to attract better clients, improve their offers, increase their income, and operate their coaching businesses more professionally. Whether the audience includes established coaches, aspiring coaches, consultants, speakers, trainers, or service-based entrepreneurs, an interview with Bart Smith promises to be informative, energetic, eye-opening, and packed with actionable business-building advice.
BART'S BIO + INTRO
Bart Smith is an author, business coach, book coach, website strategist, designer, marketer, and publisher with more than 35+ books to his name. For over three decades, he has helped entrepreneurs, experts, coaches, consultants, authors, and service providers turn their knowledge into books, websites, marketing systems, and income-producing opportunities. As the author of Rich Coach • Broke Coach, Bart brings a direct, practical, no-fluff approach to helping coaches move beyond passion and credentials to build the business, marketing, authority, and client-attraction systems needed to succeed in the real world. His background includes book publishing, website development, online marketing, author branding, content strategy, interview preparation, and business positioning. He is known for breaking complicated business and marketing topics into clear, usable steps that coaches and entrepreneurs can act on immediately.
INTERVIEW QUESTIONS
Here are a few suggested interview questions. Feel free to customize this or come up with your own.
Q1: What inspired you to write Rich Coach • Broke Coach?
Q2: Why do so many talented coaches struggle to get enough clients?
Q3: What is the biggest difference between a coach who gets paid well and a coach who stays broke?
Q4: Do most coaches have a coaching problem, a marketing problem, or a positioning problem?
Q5: Why is having another certification not always the answer?
Q6: What are some of the most common mistakes new coaches make when trying to build their business?
Q7: How has the coaching marketplace changed in recent years?
Q8: What does a coach need to do differently in 2026 to stand out?
Q9: How can coaches use books, interviews, podcasts, videos, and content to build authority?
Q10: What role should AI play in a modern coaching business?
Q11: How can coaches use AI without sounding robotic or losing their personal voice?
Q12: Why is authority positioning so important for coaches today?
Q13: What should coaches stop doing if they want to attract better clients?
Q14: What should coaches focus on before spending money on ads?
Q15: How important is a coach’s website in today’s market?
Q16: What makes a coach look credible online?
Q17: Why do many coaches undercharge for their services?
Q18: How can a coach turn their knowledge into books, workshops, courses, or other offers?
Q19: What are some simple ways coaches can get more visibility without becoming full-time content creators?
Q20: What is one piece of advice you would give to a coach who feels stuck, invisible, or overlooked?
Q21: How can a coach move from random marketing to a real marketing system?
Q22: What should coaches know about short-form video, podcast interviews, and online visibility?
Q23: How can coaches build trust before a prospect ever speaks with them?
Q24: What do you mean by “rich coach” and “broke coach”?
Q25: Where can listeners get a copy of Rich Coach • Broke Coach?
BART'S WEBSITE
You can learn more about Bart's book for coaches called Rich Coach Broke Coach, at his website, BartSmith.com.
REQUEST AN INTERVIEW
To request an interview with Bart Smith, contact Bart online through this website. Your interview inquiry will be responded to promptly. In a hurry? Call Bart's office directly at (323) 880-3113 PST to set up an interview.
PRINT THIS PAGE
I've prepared a Google doc of this entire page, which you can print nicely, download to your computer to make changes, make a copy to your Google Drive or whatever you want. Click the blue button below to access it so you can print it for your use when you conduct our interview.
BOOK DETAILS PAGE
You can learn more about this book on its actual book description page. Click the button below to check that out.
SAMPLE INTERVIEWS
You can listen to past interviews to get an idea on what topic you’d like to interview Bart on first, second, and third! Yes, you’ll want to book Bart for several interviews depending on your show format, how much content you might need, interest in different topics, etc.
IMAGES & ARTWORK
Right-click and save any one of these to your computer for your use. Please do not link to these images as they will change over time. For more images, click on an interview topic on the left. You will find more images related to that topic for your use. Questions, just let me know.
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