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BOOK EXCERPT
21+ Popular YouTube Video Niches To Consider For Your Channel
Excerpted and adapted from "How To" Create & Grow Your YouTube Channel by Bart Smith
Reprinted by Permission
One of the first questions a new YouTuber has to answer is simple: WHAT are you going to make videos about?
There is an old saying in sales: “Pick your niche and get rich.” I am not promising that choosing a niche will make you rich, but focusing on a clear category can make it much easier to create lots of videos for a specific audience.
When you are starting out, I like the idea of drilling deep before you go wide. Pick one or two categories you feel comfortable producing in volume. Build up that part of the channel first. Once you have momentum, you can branch into other areas that interest you.
21+ YouTube Video Niches
1. Making Money — Personal finance, investing, business, entrepreneurship and income-related topics.
2. Educational — Tutorials, training, tips, courses, demonstrations and how-to content.
3. Tech — Cars, phones, computers, gadgets, software, apps and technology of all kinds.
4. Cooking — Recipes, food, beverages, kitchen tips, restaurant content and cooking demonstrations.
5. Beauty, Fashion & Makeup — Tutorials, reviews, transformations, style advice and product demonstrations.
6. Unboxing & Try-On Hauls — New products, clothing, technology, packages and first impressions.
7. Lifestyle — Travel, leisure, daily routines, personal interests and life experiences.
8. Games & Gaming — Gameplay, reviews, walkthroughs, tips, reactions and gaming commentary.
9. Reviews, Reactions & Testimonials — Products, services, entertainment, culture, experiences and opinions.
10. Digital Marketing — Branding, publicity, advertising, social media, websites, content and online business.
11. Documentaries & Facts — Educational stories, historical information, profiles and researched topics.
12. Fitness & Workouts — Exercise, routines, training, health habits and fitness journeys.
13. Q&A, Interviews & Ask-Me-Anything Content — Conversations, expert interviews and audience questions.
14. Acting, Comedy, Skits, Sketches & Parodies — Entertainment-driven scripted or improvised content.
ASMR — Relaxation-focused sound, visual and sensory content.
15. Motivational — Personal development, mindset, confidence, inspiration and spiritual content.
16. News & Talk Shows — Commentary, current events, interviews and discussion-based programming.
17. Repairs & Fixing Things — DIY, maintenance, troubleshooting and step-by-step repair content.
18. Relationships & Dating — Advice, stories, commentary, Q&A and relationship education.
19. Personality / Personal Brand — Content centered around YOU, your opinions, experiences and world.
20. Pranks, Gags, Jokes & Bloopers — Lighthearted entertainment and humor.
21. Promotional & Selling — Demonstrations, offers, product education, launches and sales content.
22. Watch-Me Sessions — Study sessions, gaming, building projects, creative work or other activities people enjoy observing.
Do You Have To Stay In One Niche Forever?
No. Sections and Playlists can help organize different categories on the same channel. That is exactly how I handle a wide variety of content. Different subjects can live inside clearly labeled sections and playlists so the viewer understands where everything belongs.
Still, if you are brand new, do not make your job unnecessarily difficult. Find one or two closely related categories you can create videos about again and again. Put your time and energy there until that section of your channel starts filling up with useful content.
Choose Something You Can Keep Talking About
The best niche is not simply the one someone tells you is popular. It is a subject you can keep producing around without running out of energy, curiosity or ideas.
Ask yourself: What could I make 50 videos about? What about 100? What do people already ask me about? What do I enjoy teaching, demonstrating, reviewing, discussing or doing?
Find that overlap between what YOU enjoy and what an audience wants to watch. Then start making videos. You can always expand later.
(THIS CONTINUES IN THE BOOK)
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