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21+ Ways To Spy On Your Competition
Strategies To Improve Your Own Success & Give You The Winning Edge Over Your Competition
by Bart Smith
Most entrepreneurs are out there guessing—testing random ideas, trying different strategies, and hoping something works. Meanwhile, their competitors are quietly showing them exactly what does work … every single day.
The smartest move you can make isn’t to reinvent the wheel—it’s to study it. 21+ Ways To Spy On Your Competition shows you how to ethically observe, analyze, and learn from what other businesses are already doing so you can shortcut your own path to better results.
WHAT YOU'LL LEARN
After reading this book, here's what you’ll walk away with:
A clear understanding of how to ethically observe and analyze your competition ...
The ability to identify winning strategies already working in your market ...
Practical ways to study marketing, sales funnels, and customer engagement ...
Greater awareness of what customers respond to—and what they ignore ...
A smarter approach to improving your business without relying on trial and error ...
Increased confidence in making decisions based on real-world data ...
A repeatable process for continuously learning from the marketplace ...
PREVIEW THIS BOOK
Take a quick look inside 21+ Ways To Spy On Your Competition and see how these strategies are applied in real-world situations. This short video tour walks you through the key ideas and methods covered in the book. Watch and you’ll immediately start thinking differently about how you gather business insights.
BOOK CONTENTS
Review the table of contents to see how each “spy tactic” is broken down into simple, actionable steps. From analyzing competitors’ marketing to observing customer behavior, every section focuses on practical application. The structure makes it easy to start using these ideas right away.
MESSAGE → From The Author
WHY → Do You Need To Spy On Your Competition?
WHAT → Are You Looking For When You Spy?
BEFORE → You Spy On Your Competition
(Prepare Yourself)
SPYING ETHICS → To Adhere To, Of Course
SPY TACTIC #1
Study Their Website(s) & Monitor Them Often
SPY TACTIC #2
Read Articles On Their Blog For LOTS Of Reasons
SPY TACTIC #3
Subscribe To Their eMail List, eZine or Online Newsletter & Receive Their eMails
SPY TACTIC #4
Study Their Products & Services & Pricing
SPY TACTIC #5
Check Out Their Books, eBooks, Online Courses & Listen To Their Audiobooks
SPY TACTIC #6
What Does Their Sales & Selling Process Look Like?
SPY TACTIC #7
Read Their Testimonials & Contact Them
SPY TACTIC #8
Join Their Forums/Discords & What Do You Find?
SPY TACTIC #9
Study Their Social Media Accounts’ Activities
SPY TACTIC #10
Study Their Social Media Accounts’ Statistics
SPY TACTIC #11
Listen To Podcasts or Shows They’ve Been On
SPY TACTIC #12
Watch Their Webinars
SPY TACTIC #13
Attend Their Seminars, Workshops, Networking & Other Events
SPY TACTIC #14
What’s Their Media Footprint Look Like?
SPY TACTIC #15
Research Them Online Like This
SPY TACTIC #16
Are They Jumping On Any New Trends or Falling Behind The Times?
SPY TACTIC #17
Are They Using AI-Generated Content Or AI Tools?
SPY TACTIC #18
Study Where Their Traffic Comes From
SPY TACTIC #19
Offer To Help Them Or Work For Them
SPY TACTIC #20
Sign Up To Become An Affiliate For Them
SPY TACTIC #21
Get To Know Your Competitors' Friends, Vendors, Partners & Affiliates
SPY TACTIC #22
Call, Visit Their Office or Have Lunch
SPY TACTIC #23
Join Forces & Work Together!
SUMMARY & ENCOURAGING “SPYING” WORDS
ABOUT THE AUTHOR
BOOK EXCERPTS
Read a few excerpts and you’ll quickly see how these concepts translate into real-world strategy. Each section highlights a specific way to observe, learn, and apply what others are doing. These samples will open your eyes to opportunities you may have been overlooking.
AUDIO EXCERPTS
Prefer listening? Check out audio excerpts from the book and hear these strategies explained in a clear, conversational way. You can listen here or find additional content on this audiobook for FREE on Bart's YouTube channel. Subscribe (for FREE) and start listening! It’s a simple way to absorb the material while on the move.
RAVE REVIEWS
"This book completely changed how I look at my competitors. Instead of guessing what might work, I now spend time observing what’s already working for others in my space. The ideas are simple, but incredibly effective when you actually apply them. I’ve already made changes to my marketing based on what I learned here. This is one of those books that pays for itself quickly." — Michael T., Phoenix, AZ
"What stood out to me is how practical this book is. It’s not about copying others—it’s about learning how to observe and think more strategically. I started paying attention to things I used to ignore, like how competitors communicate with their audience and structure their offers. It gave me a completely different perspective on how to improve my business. Highly recommend for anyone who wants an edge." — Danielle B., Charlotte, NC
AUTHOR MESSAGE
One of the biggest mistakes entrepreneurs make is trying to figure everything out on their own.
There’s this idea that you need to come up with original strategies, new ideas, and completely unique approaches to succeed. But in reality, the marketplace is already full of examples showing you what works—and what doesn’t. The problem is, most people aren’t paying attention.
That’s where this book comes in.
21+ Ways To Spy On Your Competition is about developing awareness. It’s about learning how to observe your environment, study other businesses, and gather insights you can actually use. Not to copy—but to understand patterns, improve your thinking, and make better decisions.
Once you start seeing the marketplace this way, everything changes. You stop guessing. You stop wasting time on trial and error. And you start making decisions based on what’s already proven to work.
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