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BOOK EXCERPT

📖 21 Reasons Bart Smith Makes The World's Best Chocolate Chip Cookie!

Excerpted and adapted from the book Why I Make The World's Best Chocolate Chip Cookie! by Bart Smith. Reprinted by Permission.


ANYBODY CAN CLAIM THEY MAKE THE WORLD'S BEST CHOCOLATE CHIP COOKIE. BUT CAN THEY BACK UP THAT CLAIM? That's the question I've been asking for years, because I believe making a truly exceptional chocolate chip cookie involves considerably more than mixing a few ingredients, placing the dough in an oven, and getting compliments from your kids. I've been baking chocolate chip cookies since 1988, have made an estimated 250,000+ cookies, and have spent more than 35 years developing my own unique recipe, baking procedures, production methods, and approach to delighting cookie lovers. SO WHEN I SAY I MAKE THE WORLD'S BEST CHOCOLATE CHIP COOKIE, I'VE GOT A WHOLE LOT MORE THAN MY OWN OPINION TO TALK ABOUT!

Inside my book, Why I Make The World's Best Chocolate Chip Cookie!, I outline 21 REASONS why I believe my cookies deserve that title. These reasons cover everything from baking speed and ingredients to the finished product, customer reactions, online sales, shipping, testimonials, and my ultimate plans for bringing Bart's Cookies to the world. And this time, I'm sharing ALL 21 reasons with you, because I want you to see just how much experience, preparation, and thinking have gone into what some people might consider a simple chocolate chip cookie. LADIES AND GENTLEMEN, LET'S BAKE TO IT!

Why I Make The World's Best Chocolate Chip Cookie! by Bart Smith

MY "21 REASONS"

WHY I MAKE THE WORLD'S BEST
CHOCOLATE CHIP COOKIE


  • REASON #1 → SPEED

I bake my CCCs fast! 10 minute PREP, 12 minute BAKE, 8 minute COOL. Then? EAT! That’s right, 30 minutes and you, your friends and family enjoy cookies! NOT 4 hours later or 24 hours later or whatever other bakers tell you to do with their cookie dough, no. Just 30 minutes and you’ve got freshly baked cookies! (See page 8 for more info!)


  • REASON #2 → INGREDIENTS

I only use the most basic of ingredients to bake my cookies: flour, sugar, brown sugar, vanilla, eggs, butter (never margarine), baking soda, salt, and milk/dark/white chocolate chips (NEVER semi-sweet chocolate chips, ever). I will not, nor have I ever added other ingredients that don’t belong in a CCC recipe, such as, corn starch, bread flour, cake flour, self-rising flour, vanilla pudding mix powder, etc. (See PART 1)


  • REASON #3 → BAKING INSTRUCTIONS (EASY-TO-FOLLOW, UNIQUE, PERFECTED)

The procedures, steps, measurements and techniques I use to bake my CCCs are quick, fast, easy-to-follow and unique to my own baking over 250,000+ CCCs for the past 35+ years. Also, having reviewed more than 1,000+ CCC recipes online, on social media, in cookbooks, in magazines, on the back of bags of chocolate chips, etc., I can verify 110% that I DO NOT follow ANY of their WRONG steps, tips, procedures, measurements, instructions or suggestions to produce my divinely, orgasmic CCCs. (See PART 2)


  • REASON #4 → BAKED TO PERFECTION, UNIFORM & CONSISTENTLY "SHAPED THE SAME" WITH EVERY COOKIE!

MOST CCCs out there are NOT baked to perfection, but instead, under-cooked with burnt edges and every cookie takes on an oddly round shape that just looks boring. My cookies take on a shape and form that is consistent with every cookie that comes out of any oven I bake in. (See PART 1)


  • REASON #5 → THE FINISHED PRODUCT

My cookies DO NOT look like any other flat, pancake-like, cracker thin CCC with their usual burnt edges and soggy, uncooked centers. Do a search for “chocolate chip cookies” online, click IMAGES, and you tell me if you’d eat any one of those disgusting looking ugly ducklings they call a chocolate chip cookie. None for me, thanks. I’ll dine on my own. (See PHOTOS at the end of PART 1. Then, see PART 2.)


  • REASON #6 → REACTION 

Who says their cookies are the best? Their husbands? The kids? Friends? Family? Sorry, but those votes don’t count. Try running for POTUS and winning with only your family’s votes. It doesn’t work like that. You need third-party verification/reactions to your cookies and A LOT OF THEM! Thousands of Likes and downloading your recipe doesn’t count either. Only real, verbal, written, audio or video reactions to eating your cookies is allowed. (See PART 3 and 51+ cookie STORIES, 140 cookie REVIEWS and 427 cookie TESTIMONIALS in this book and on this web page.)

  • REASON #7 → DEMAND 

I had been happily giving away my cookies to folks for years when they insisted they pay me to bake for them. So, I whipped up a website, hooked up a shopping cart and a payment processor in 2011 and took my first order. After that, I had people spending hundreds, if not thousands of dollars on my cookies via multiple orders for themselves, friends, family, co-workers and other folks. (See PART 4)

  • REASON #8 → ADDICTIVE  

So many people tell me that my cookies are ADDICTIVE! It’s one thing to say your CCCs are the BEST, but are they ADDICTIVE? Just look at the average CCC out there. I could only TRY a few bites and I’d put the rest down. My cookies? I’ve eaten 30 of my cookies in a single DAY! I had one CCC lover tell me, “Your cookies should be ILLEGAL! They’re so good!” That’s when you know you might have something special on your hands — when people don’t just eat one cookie and move on, but keep reaching for another, and another, and another. To me, a truly great chocolate chip cookie should make you pause, smile, talk about it, crave it later and maybe even hide a few for yourself before someone else grabs them. That’s the kind of cookie experience I’ve worked to create for decades: not just a cookie people taste, but a cookie they remember, request, talk about and come back for again.

  • REASON #9 → QUANTITY BAKED

To enter this race, as THE BEST CCC out there, you had to have at least baked 100,000+ cookies in your lifetime and have been baking for a minimum of 20 YEARS. Only experience of that magnitude will help you hone a true and original CCC recipe. How many cookies have you baked to purport your CCCs are the BEST? 100? 1,000? 5,000? I’ve baked around 250,000+ in my 35+ years of baking. I think my time on the track and laps I’ve made baking surpasses most bakers. Hence, your CCC recipe can’t be THAT original compared to how many years I’ve had to hone my CCC recipe to its most perfected state!

  • REASON #10 → DIFFERENT 

I don’t copy anyone’s recipe, and my cookies don’t look like anyone else's. My baking procedures, speed in CCC prep/baking/cooling/eating alone sets me apart from every other CCC baker in the galaxy! Next.

  • REASON #11 → ARE YOUR COOKIES SHIPPABLE? (MINE ARE / MOST AREN'T)

That's right, most chocolate chip cookies don’t stack well, pack well, or ship well. They crumble and break apart when packing and shipping. Those CAN’T BE the BEST cookies IF they can’t even be shipped across the country to hungry folks who want to try them. Why? Because the “word about your cookies” can’t ever go beyond your kitchen counter and that’s where most baker’s CCCs stop. Rarely do their cookies go beyond their kitchen counter or 100 yards past their front door step. I’ve shipped to CCC customers all over the USA, Canada, Germany, and Australia among other places. Shipping is typically restricted to the USA mostly due to the fact that cookies are a perishable item and won’t last long sitting on some table going through Customs for 2-4 weeks. (See pages 13, 14, 21 (PHOTO), 35, 36, and 42)

  • REASON #12 → HAVE YOU SOLD YOUR COOKIES ONLINE THROUGH A WEBSITE AND SHIPPED THEM TO CUSTOMERS? FOR HOW LONG? TO HOW MANY?

Can I see your website? I built mine. I’d like to see yours. Then, I‘d like to see if you have more than one photo of your cookies (for sale) on your website. I’d also like to see if you have any testimonials about your cookies on your cookie-selling web page (or website) besides, “Great service, delivered fast, I’d order again.” Spare me. Most of the websites I see today that sell cookies online are basic Shopify stores that allow for little, if no, real option to build out a killer cookie/product selling web page, which you could then showcase more cookie photos, testimonials, and other ordering information, etc. I’m not impressed with what I see out there in terms of websites selling cookies online. (See pages 28-33)

  • REASON #13 → DOES YOUR (CCC) REPUTATION PRECEDE YOU?

How well known are you for baking cookies? Are you recognized when you walk into stores, restaurants, and other places of business where people go, “Are you the COOKIE (MAN/WOMAN)?” It happens to me. (See COOKIE STORY #4)

  • REASON #14 → CAN YOU TAKE YOUR CCC BAKING & RECIPE ON THE ROAD? ARE YOU WILLING TOO? I HAVE SINCE 1988!

I’ve baked on the road for 35+ years. Wherever I traveled by car, I’d bring an office box filled with all my CCC baking supplies. All I needed was an oven and ingredients from the store and I baked in my clients’, friends’ and family’s homes. (See COOKIE STORIE #30)

  • REASON #15 → HAVE YOU HAD OTHER PEOPLE WRITE PUBLIC "PRODUCT REVIEWS" ABOUT YOUR COOKIES? IF SO, HOW MANY? 100+?

This is a BIGGIE! A baker can’t say their CCCs are the BEST if they haven’t had 100+ people REVIEW their cookies and give their honest opinions. What’s more, your average, typical or cliché responses like, “They’re great!” won’t cut it. No, you need reviewers to confess and utter phrases like, “Uh, sorry Mom, but Bart’s cookies are better …” or “Bart’s cookies didn’t last long in our house!” or “All the rumors are true about Bart’s cookies!” But, then again, other bakers would have to mail their cookies to reviewers, which won’t ever happen. Regrettably, they won’t get to benefit from the reviews or getting the word out about their cookies. Next. (See page 165)

  • REASON #16 → DO YOU HAVE MORE THAN 425+ "TESTIMONIALS" ABOUT YOUR CCCs?   (Not LIKES or DOWNLOADS ... TESTIMONIALS!)

Granted, I’d have 1,000+ by now if I pursued them, but I slowed down as I crossed over 400. I mean, how many testimonials does one need to let the world know your cookies really are the BEST? Again, spouse’s votes don’t count, kids’ votes don’t count, friends, family … no. THIRD-PARTY only! You couldn’t pay your mortgage or your car payment with votes from your friends and family, could you? No, but you could from 400+ other people spreading the good word about your cookies. (See page 347)

  • REASON #17 → WHAT KIND OF "STORIES" DO YOUR COOKIES GENERATE?

Turn to page 85 in this book and read 51+ STORIES all related to my CCCs. They’re funny, hilarious, real, and unreal and involve breaking up bar fights, interacting with lawyers, mechanics, doctors, restaurant staff, getting free sushi and beer, hotel clerks, hair stylists, backstage concert passes, “better than sex” outbursts, and the police at a sobriety checkpoint, among many other funny stories! Seriously, are your cookies THAT GOOD that they could generate such stories? I bet not. On that note, we’ll move on.

  • REASON #18 → REPLICATION / DUPLICATION

If your CCC recipe is so good can it be shared with thousands, if not millions, of other bakers (and want-to-be bakers) at home to where their baking CCCs goes as fast and as smooth as when I bake my cookies? Do they have to add unnecessary, hair brained, stupid and wrong ingredients into their CCC recipe to “prevent their cookies from spreading?” I don’t have that problem with my CCC recipe. How about refrigerating the dough for HOURS if not DAYS, WEEKS, MONTHS or YEARS? No, I don’t have to refrigerate my dough. So, let’s just assume your CCC recipe is NOT one that folks would want to copy if they had mine by comparison. Besides, most CCC recipes out there are just 80-90% knockoffs of the original Nestlé Toll House's CCC recipe. No thanks. It’s time to move on from that one, too.

  • REASON #19 → CAN OTHER BAKERS PUT TOGETHER A BOOK LIKE THIS DEVOTED TO THEIR CCCs?

I don’t think so. They don’t have the experience (i.e., time in the “baking saddle” as I do with 35+ years baking CCCs / not 3, 5 or 10 years, but 35+); the money to pay someone to put together a book like this (i.e., I’ve saved upwards of $25,000 putting this whole book together myself); they don’t have the skills to do it themselves like I do (i.e., book design layout skills having laid out 27 other books of mine, graphic design skills / I design my own book covers, web related skills for research and tech of any kind needed, copy-writing skills, etc.); they don’t have the time (i.e., I put this book together in 2 WEEKS where it would take others MONTHS if not years to build out a book like this); they don’t have the high quantity and quality of CCC-related photographs (which I took myself on my Android S10+ cell phone); they don’t have the means to build a website like mine, do the marketing, gather testimonials, stories and reviews like I have or the ability to garner millions of dollars worth of FREE PUBLICITY on TV and other shows, podcasts and similar channels like I can to promote their cookies … I’ll stop. How then can they say their CCCs are the BEST if they can’t do all these things FOR their cookies to help get the word out about them? They can’t. They won’t. Never will. Next.

  • REASON #20 → IS YOUR “BEST CCC” RECIPE GOOD ENOUGH TO REPLACE THE CCC RECIPE OFF THE BACK OF EVERY BAG OF CHOCOLATE CHIPS SOLD IN STORES ALL AROUND THE WORLD TODAY?

I hardly think so. It’s going to take A LOT more than some dumb extra ingredient YOU THINK will stop your cookies from spreading like flapjacks. What’s more, instructions that say to refrigerate the dough overnight. C’mon, that is the DUMBEST STEP I HAVE EVER HEARD and it’s only necessary if your cookie dough is made WRONG!

In the estimated 6,250+ batches of cookies I’ve made in my lifetime, I HAVE NEVER put my cookie dough in the fridge before baking. So, that knocks out about 80% of the so-called BEST CCC RECIPES out there. Then, where are your customers, stories, reviews, testimonials, website, repeat orders? None? Okay, next.

  • REASON #21 → FAME, NOTORIETY, POPULARITY, CCC TASTE-A-THONS, NATIONWIDE PROMOTION, TV PUBLICITY, MAKING CCC/RECIPE HISTORY

Attention “BEST CCC” and “BEST CCC RECIPE” hopeful bakers out there, do you really think your knockoff CCC recipe, with your wild, uncalled for, crazy additional ingredients, wrong baking time (i.e., refrigerate the dough for at least 24 years), or the finished product (a baked cookie) look, shape, flat pancake, cracker like cookie with those burnt edges and soggy middle producing cookies could achieve worldwide attention, fame, notoriety, popularity and make history with what you’ve been trying to perfect over the past, say, three to five years? Sure, you’ve tried every CCC recipe out there and what do you have to report? Exactly what I’ve been saying, which is, EVERY CCC RECIPE out there (dare I say?) SUCKS! Folks, I’m taking my CCC RECIPE to the top and I’m bringing my CCCs to the world to TRY FOR FREE!!!! I’m going to put my CCC RECIPE (to the test) and my CCCs on the line and in the mouths of as many people as possible to prove all that I’ve said herein. Are you able to, willing to, desire to → do the same at the same level, pace, speed, enthusiasm and magnitude as I am capable of doing? Well, then, welcome to the race! Otherwise, please, drop out and stop saying you have the BEST CCC (RECIPE), because you don’t.


WHAT DO ALL 21 REASONS REALLY PROVE?

THEY PROVE I'VE PUT A TREMENDOUS AMOUNT OF TIME, WORK, EXPERIENCE, AND THOUGHT INTO MAKING MY CHOCOLATE CHIP COOKIES! I've developed my own baking methods, refined the finished product, built a website, served customers, shipped cookies nationwide and internationally, collected hundreds of cookie reviews and cookie testimonials, documented more than 51 memorable cookie stories, and created an enormous book explaining where I want to take my cookies in the future. That's an extensive track record behind one man's belief that he makes the world's best chocolate chip cookie.

But here's something I want you to understand. ULTIMATELY, THE BEST JUDGE OF MY COOKIES IS THE PERSON WHO EATS THEM! You might love milk chocolate chips, prefer dark chocolate, or enjoy the combination of both. Perhaps white chocolate chips with macadamia nuts are more your style. Whatever your preference, I'd love for you to experience my cookies firsthand, compare them with others you've tried, and decide whether they deserve the reputation I've worked so hard to build. I welcome that challenge because I believe the cookies themselves should have the final word.


FINAL WORD

So there you have it, ladies and gentlemen—ALL 21 REASONS I MAKE THE WORLD'S BEST CHOCOLATE CHIP COOKIE! We're talking about much more than flour, butter, sugar, eggs, vanilla, and chocolate chips. We're talking about more than 35 years of experience, approximately 250,000+ cookies, hundreds of customers, thousands of personal interactions, and an ambitious plan to share my unique recipe with the world. And to think, this incredible adventure began back in 1988 when I was a college student who simply decided to have chocolate chip cookies for DINNER!

MY BIGGEST DREAM IS TO SEE MILLIONS OF PEOPLE BAKING MY COOKIES IN THEIR OWN KITCHENS, FOR THEIR OWN FAMILIES, FRIENDS, CELEBRATIONS, AND PURE ENJOYMENT! That's what this book, my baking experience, and my long-term business plans are really about. I want to take something that's brought me enormous pleasure throughout my life and share it with as many people as possible. SO, TELL ME SOMETHING: WANNA TRY ONE? OR DO YOU WANT THE RECIPE? 🍪

(THIS CONTINUES IN THE BOOK)

WANT TO LEARN FROM THIS BOOK?

KNOW SOMEONE WHO COULD?

This article is adapted from the About Me First section of my book, Why I Make The World's Best Chocolate Chip Cookie! Wanna Try One? ... Or, Do You Want The Recipe? Inside this 460-page, full-color book, I document my journey from a college student baking cookies for dinner to an entrepreneur with decades of cookie-making experience, approximately 250,000+ cookies baked, six signature flavors, and hundreds of customer stories, reviews, and testimonials.

You'll also discover my unique baking philosophy, cookie photographs, production techniques, and my plans to bring Bart's Cookies to kitchens around the world. You can purchase the full-color paperback or read the entire book online for FREE!

Why I Make The World's Best Chocolate Chip Cookie! by Bart Smith

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