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BOOK EXCERPT
📖 10 Reasons To Get On TV As A Guest
Excerpted and adapted from Become A TV Guest book by Bart Smith
Reprinted by Permission
Getting on TV is not only about fame. For authors, experts, entrepreneurs, coaches, consultants, speakers, business owners, professionals and people with an important story to tell, television can become a powerful platform for visibility, credibility, leads, sales and new opportunities.
The real value comes from using the appearance strategically. A TV interview can introduce you to people who have never heard of you, give you third-party credibility and create content and proof you can continue using long after the segment airs.
Here are 10 strong reasons to consider becoming a TV guest:
1. Gain Exposure
A TV appearance can put your message, business, book, product, service, story or expertise in front of an audience much larger than you might reach through ordinary day-to-day marketing. TV can become another valuable channel alongside social media, email, speaking, podcasts, YouTube, blogging and referrals.
2. Build Credibility
Being interviewed on television can strengthen how people perceive you. Once you have appeared on a show, that credibility can carry over to your website, bio, media kit, speaker materials, book page and future pitches.
3. Set The Record Straight
If your industry, topic or experience is often misunderstood, television can give you an opportunity to explain what you know clearly and constructively. You may be able to correct confusion, offer a better explanation or give the audience useful context.
4. Explain What Is Going On
TV shows regularly need people who can make complicated subjects easier to understand. Authors, professionals, business owners, specialists, coaches and people with firsthand experience can all be valuable when they can explain something relevant in a simple, useful way.
5. Share Your Opinion Or Point Of View
A thoughtful perspective can make you a compelling guest. The goal is not simply to have an opinion, but to express it clearly, calmly and quickly in a way that helps viewers understand the topic better.
6. Tell Your Story
Audiences connect with people. Your story may be personal, professional, funny, emotional, educational, inspiring or cautionary. If you can tell it clearly and connect it to something useful for viewers, it can make a strong TV segment.
7. Generate Leads
A helpful TV appearance can introduce potential clients, readers, customers or partners to you. The key is having a simple next step ready, such as a website, book page, lead magnet, newsletter, booking page or other destination where interested viewers can continue the relationship.
8. Create Sales Opportunities
You do not have to turn the interview into a commercial. In fact, you should not. Be useful, interesting and memorable first. If viewers like what they hear, some may decide to buy your book, order a product, hire you, book you or learn more about what you offer.
9. Win New Fans, Followers & Supporters
Television does not end when the broadcast ends. Viewers may search for you, follow your social accounts, subscribe to your newsletter, share your clip or tell others about you. A good segment can continue spreading online long after it originally airs.
10. Increase Recognition, Income & Opportunities
Exposure can create attention. Attention can create trust. Trust can create leads, sales and opportunities. One good TV appearance may lead to more media interviews, speaking engagements, consulting inquiries, higher visibility and greater recognition in your field.
FINAL THOUGHT
The best reason to get on TV is simple: you have something worth sharing. Maybe it is a message, a story, a book, a business, a product, a service, a cause, an experience or an area of expertise. TV gives you a platform. Your job is to be ready to use that platform well.
(THIS CONTINUES IN THE BOOK)
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